Marketing

Impact Of Petroleum Product Prices On Sale, Performance Of Companies In The Oil And Gas Sector In Nigeria

ABSTRACT The aim of this study was to investigate the impact of petroleum product

Determinants Of Impulse Buying Behaviour Of Female Lecturers In South Eastern Nigeria

ABSTRACT The study centered on the determinants of impulse buying behaviour among

Social Media Tools And Consumer Buying Behaviour Of Selected University Students In The South East Region Of Nigeria

ABSTRACT The broad objective of the study was to examine the relationship between

Brand Equity And Marketing Performance Of Selected Cosmetics Firms In Lagos State, Nigeria

ABSTRACT The main objective of this study was to examine the effect of brand equi

Physical Evidence Strategies And Consumer Patronage Of Filling Stations In Uyo Metropolis, Akwa Ibom State

ABSTRACT   The study examined the influence of physical evidence strategies

Application Of Marketing Concept In The Insurance Industry. (A Case Study Of Igi Industrial & General Insurance)

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Analysis Op Determinants Of Brand Preference For Cosmetics In Asia State, Nigeria

ABSTRACT  This research focused on analyzing the determinants of brand prefe

Marketing Performance Of Deposit Money Banks In The Pre And Post Cashless Policy Periods In Nigeria (2004 – 2019)

ABSTRACT Before the introduction of the cashless policy by the Central Bank of Ni

Risk And Risk Management Strategies In Pig Production In Abia State

ABSTRACT In a study conducted in the pig production area of Abia State in determi

The Effect Of Corporate Advertising On Commerical Banks A Study Of Skye Bank Umuahia Branch Abia State

ABSTRACT  Customer satisfaction is the prime focus of business activities an

Evaluation Of Challenges Of Marketing Petroleum Products In Abia State By Independent Oil Marketers (A Study Of Selected Outlets IN Umuahia)

ABSTRACT The study is designed to Evaluate the Challenges of Marketing Petroleum

The Impact Of Product Packaging On The Growth Of Companies. A Study Of Paterson Zochonis (PZ) PLC

that lack of creativity partly responsible for the low patronage being experience

The Influence Of Culture On Consumer Buying Behaviour (A Study Of Umuahia)

ABSTRACT  The purpose of this study was to throw more light on the influence

International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U

ABSTRACT This study examines the effect of international marketing entry strategi

Message Characteristic and Consumers’ Preferences for Selected Noodles in Umuahia South Local Government Area, Abia State:- Nwosu, Grace Erinma

ABSTRACT   This study examined how message characteristics affect consumers’

Advertising Media and Marketing Performance of Confectionery Enterprise in Abia State:- Kalu, Okwun L

ABSTRACT The study was designed to analyze advertising and marketing performance

Influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria:- Okocha, Margaret O

  ABSTRACT The study examined the influence of product innovation on custome

Entrepreneurial Orientation and Performance of Small Medium Scale Enterprises in South East Geopolitical Zone, Nigeria :- Macaulay, Ijeoma J

ABSTRACT The study examined the effect of entrepreneurial orientation on business

Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.

ABSTRACT The study examines consumers’ purchase behaviour towards selected bevera

Effect Of Web-Based Sales Promotion On Purchase Behaviour Of Staff Of Selected Banks In Abia State, Nigeria:- Nwachukwu, Chinedu P

ABSTRACT This research focused on the effect of web-based sales promotion on purc

Self regulation and corporate branding; A study of selected firms in food and beverage industry in South East Nigeria:- Ebere, Chidinma P

Abstract Governmental regulations often have ill effects on corporate image in ad

Ethical Marketing and Stakeholders Responses in the Telecommunication Industry in Nigeria:- Nwakwue, Oluchi A

ABSTRACT The study examined how ethical marketing affect stakeholders’ responses

Product Differentiation Strategies And Customers’ Patronage Of Selected Fast Food Restaurants In Abia State, Nigeria:- Ndubueze Jacinta O

ABSTRACT Building strong differentiation strategy to attain competitive advantage

Effect of Logistics Management System on Marketing Performance of Dairy Products Distributors in Abia State, Nigeria:- Okuu, Precious E

ABSRACT The study examined the effect of logistics management system on marketing

Product Attributes and Consumer Patronage of Milo and Ovaltine Beverage Drinks in Akwa Ibom State:- Umoetuk, Polycarp E

ABSTRACT Product orientation companies may often trust that their engineers may d

Store Layout And Consumer Buying Behaviour Of Selected Supermarkets In Uyo Metropolis:- Affiah, Eno A

ABSTRACT The study examined the influence of store layout on Consumer Buying Beha

Sales Target And Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria:-Ahamefula, Chinwe J

ABSTRACT This study analysed the effect ofsales target on marketing performance o

“Green logistics practices and marketing performance !of selected transport firms in south-south, Nigeria:- Aniekwe Ifeanyi L

ABSTRACT The broad aim ofthe study was to ascertain the effect ofgreen logistics

“Effect Of Sales Target On Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria;- Ahamefula, Chinwe J

ABSTRACT  This study analysed the effect ofsales target on marketing perform

Determinants Of Consumer Preference For Mobile Ph ones In Umuahia:- Edeh Ogochukwu E

ABSTRACT One ofthe critical challenges in the Nigeria’s economic developmentproce