Marketing

Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Brewing Industry

ABSTRACT At various levels of daily transaction, you pay a price. Transaction can

Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)

ABSTRACT The study examines the impact of motivation on sales force Performance i

Economics Of Farm Gate Plantain Marketing In Abia State Nigeria.

ABSTRACT The study examined the economics of farm gate plantain marketing in Abia

Appraisal Of Advertising As An Effective Tool In Sales Volume Of Detergent A Case Study Of Unilever Nigeria Plc

ABSTRACT Over the years, advertising has become a regular strategy for positionin

The Demand For Intermediate Moisture Meat Types Among Household In Umuahia North Local Government Area Of Abia State, Nigeria. (A Case Study Of Suya)

ABSTRACT Adding value to any product is the process of changing or transforming t

The Abuse Of Consumer Sovereignty

ABSTRACT  Consumers are regarded as kings who have the power to determine th

The Effectiveness Of Salesforce Motivational Techniques On Salesforce Performance In A Manufacturing Company (A Study Of Pz Industry Plc)

ABSTRACT This research work examines the effectiveness of sales force motivationa

The Effect Of Sales Promotion On Consumers Purchase Behaviour (A Case Study Of Selected Manufacturing Companies In Port harcourt)

ABSTRACT This research was carried out to study the effect of sales promotion on

Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria

ABSTRACT Cocoa belong to the family of steruliacacea and gerus "theobroma" was di

Effect Of Sales Promotion On Sales Volume Of Detergent Product (A Case Study Of Unilever Portharcourt)

ABSTRACT Sales promotion stimulates consumer purchase and aid dealer effectivenes

Palm Oil Processing And Marketing: Problems Sand Prospects (A Case Of Small Holder Oil Palm Processors In Ukwa East Local Government Area, Abia State, Nigeria).

ABSTRACT This Study focuses on oil palm processing and marketing with respect to

Effects Of Packaging On Consumers References For Selected Cosmetic Products In Abia State

ABSTRACT The nature of most consumer products makes it imperative for such produc

The Influence Of Marketing In Banking Services In Nigeria (A Study Of Intercontinental Bank Plc Aba)

ABSTRACT The Nigeria economy is developing therefore firms especially those in ba

Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality

ABSTRACT The study focuses on the different levels to which small-scale businesse

Factors Influencing Consumers' Choice Of Convenience Goods In Retail Stores In Enugu Metropolis

ABSTRACT This study attempts to evaluate the factors that influence choice of con

The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State

ABSTRACT This study is on the impact of corporate identity on market performance

Product Branding As A Tool In Achieving Customer Loyalty To Nigeria Bottling Company Products

ABSTRACT This report research study focused on the influence of product branding

Effect Of Sales Promotion On The Profitability Of A Company (A Study Of Nigerian Bottling Company Plc, Owerri West)

ABSTRACT This research work was conducted to examine effect of sales promotion on

An Appraisal Of The Impact Of Market Segmentation In Achieving Better Customer Satisfication In The Soft Drink Industry (A Case Study Of Nigerian Bottling Company Coca-Cola, Owerri Plant, Imo State

ABSTRCT The credence to this assertion is the of Drucker (1959,1964) in Okafor (1

Product Innovation — A Viable Option In Competitive Saturated Market. (A Study Frieslandfood Wanco Nigeria Plc)

ABSTRACT The Topic "Product innovation — A viable option in competitive saturated

Analysis Of Consumers Attitude Towards Tile Ptrci1se And Consumption Of Beans (Vigna Unguiculata) In Abia State Nigeria.

ABSTRACT The study examines consumers attitude toward the purchase and consumptio

Effects Of Price On The Patronage Of Selected Consumer Goods Among University Students In Abia State, Nigeria

ABSTRACT This study focused on the effect of price on the patronage of selected c

Impact Of Advertising On Consumer Buying Behaviour On Soft Drinks: A Study Of Seven Up Bottling Company Plc, Aba Nigeria

ABSTRACT This research work was centered on the impact of advertising on consumer

Impact Of New Product Development On Market Share Growth In The Beer Market A Case Study Of Nigeria Breweries Ltd (NBL)

ABSTRACTS  This research project undertook an in-depth study of critical imp

Analysis Of Determinants Of Brand Loyalty And Brand Switching Of Selected Milk Products In Abia State, Nigeria.

ABSTRACT The study analyzed the determinants of brand loyalty and brand switching

Determinants Of Consumer Brand Preference For Vegetable Oil In Abia State.

ABSTRACT This study examined the consumer brand preference for vegetable oil in A

Examination Of Factors That Militate Against Introduction Of A New Product In The Market (A Study Of Starlite By Nigerian Breweries Plc, 9th Mile Corner, Enugu)

ABSTRACT This research project examines the factors that militate against introdu

Effect On Promotional Strategies Corporate Sales Performance Of New Product In Beverage Industry Abia State (Case Study Of Nestle Plc)

ABSTRACT The study examined the effects of promotional strategy on corporate sale

Effect Of Personal Selling On The Sales Performance Of Selected Cement Distributors In Abia State Nigeria

ABSTRACT The study examined the effect of personal selling on the sales performan

Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State)

ABSTRACT This research work investigated marketing communication on organizationa