The Perception And Attitude Of Foreign Customers Toward Nigerian Cuisines In Port Harcourt, Rivers State

ABSTRACT

The study investigated the Perception and Attitude of Foreign customers toward Nigerian Cuisines. The research design used was a survey research design, and it involved the use of questionnaire to obtain information from the respondents. Sample for the study consisted of 370 respondents in Presidential Hotel and some selected eateries in Port-Harcourt, Rivers state,70 of the questionnaire were invalid which resulted to 300 respondents. Simple frequency, percentages were used to analyze the data generated for the research. It was found that 66.3% of the respondents admitted of taking Nigerian sometimes while 19.7% take Nigerian cuisines always. The research also shows that majority of the respondent attested to the high nutrition level of Nigerian cuisines, also the portion size of Nigerian cuisines was also good. It was recommended that Higher institutions should be adequately funded to encourage more researches in the field of Hospitality and eateries through the promotion of our traditional festivals to attract foreigner and providing opportunities for colorfully displaying Nigerian cuisines.