Impact Of Business Environment On Organizational Productivity (A Study Of Pz Cussons Industry, Aba – Nigeria)

                                                                                     ABSTRACT

To understand organizational performance, one must know the elements inside and outside organizations known as environmental factors, which in turn have a positive or negative effect on organizational productivity. This refers to different forces or surroundings that affect business operations. Such forces include customers, competitors, suppliers, distributors, industry trends, substitutes, regulations and government activities, the economic, demographic and social and cultural factors. Others are innovations and technological development.