Effect Of Corporate Social Responsibility On The Financial Performance Of Firms In Nigeria (A Study Of Zenith Bank Nigeria Plc):-Osuocha Glory O

ABSTRACT

The study examined the effect of corporate social responsibility on the financial performance of firms in Nigeria (A study of Zenith Bank Nigeria Pic). The study created 3 specific objectives and the model used was an ex-post facto model. The study uses secondary data for the collection of data only. The data used are extracted from the annual reports of Zenith Bank Nigeria PLC, and the data is for the period of 5years ranging 2012-2016.The study found that corporate social responsibility cost has a significant effect on return on asset ,return on equity, and profit after tax. The study therefore recommends that firms should be made to consider corporate social responsibility as an investment, thus, it helps a company's reputation by creating a positive image in the mind of customers. The government should through the regulatory authorities, compel financial institutions to embark on corporate social responsibility.