Effect Of Advertisement On Consumer Purchasing Decision Behaviour Towards Toyota Brands In Umuahia Metropolis:- Uche, Onyedekachi K

ABSTRACT

Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product, price, place and promotion Uturu (1998). Advertising is a component of promotional mix, which is used to create awareness about products and services for influencing purchase decisions. Marketers use these types of tools for communication' purposes. Advertisement evolved in the ancient times. Different societies used different types of symbols for the promotion of the products and services for attracting consumers Uturu (1998)