ABSTRACT
Food classification according to
NOVA classification system categorizes foods into four groups which includes:
group 1: unprocessed/ minimally processed, group 2: processed culinary, group
3: Processed foods and group 4: ultra-processed foods. Ultra-process Ultra-processed
foods (UPFs) generally refers to any action that alters food from its natural
state, such as drying, freezing, milling, canning, or adding salt, sugar, fat,
or other additives for flavor or preservation. Examples includes packaged
snacks, cookies/biscuits, instant soups/ noodles, carbonated drinks, etc. These
products were marketed majorly by means of advertisement on popular television
channels. The general objective of this study is to evaluate the effect of
ultra-processed food and beverage advertising on MTV Base channel. This study
was an observational study, which Google form was shared to the public to
select their frequent viewed channels. Programmes on the selected channel were
recorded by a media auditing device (SLTV Decoder) from 6.00 to 24.00 hours for
a total of 8 days including weekends. A total of 144h ofprogrammes on the TV
channel including hours of advertising, were recorded and analysed. They were
coded following a standardized codebook. Each advert was coded for time and date
of airing, name ofthe programme, type of programme, company, brand, advert
title and duration, and type of product. It was observed from the time slot
table that the peak of advert for both food and non-food categories were in the
hours of 15:00- 15:59pm to 17:00-17:59pm. Few core/healthy adverts was seen on
the hours of 12:00-14:59PM with majority ofthe adverts being
non-core/unhealthy. The findings ofthis study show that there is high frequency
of food adverts on the selected channel (MTV base) and this affects the
consumers buying behavior. Following the finding, there is a need to monitor
and regulate food advertisement on the Nigerian TV channels this will help to
reduce unhealthy food advertisement exposure
BLESSING, O (2024). Ultra Processed Food And Beverage Advertisement On The Nigerian Mtv Base Channel:- Ibekwe, Blessing O. Repository.mouau.edu.ng: Retrieved Nov 10, 2024, from https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-the-nigerian-mtv-base-channel-ibekwe-blessing-o-7-2
OGOCHUKWU, BLESSING. "Ultra Processed Food And Beverage Advertisement On The Nigerian Mtv Base Channel:- Ibekwe, Blessing O" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Oct. 2024, https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-the-nigerian-mtv-base-channel-ibekwe-blessing-o-7-2. Accessed 10 Nov. 2024.
OGOCHUKWU, BLESSING. "Ultra Processed Food And Beverage Advertisement On The Nigerian Mtv Base Channel:- Ibekwe, Blessing O". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Oct. 2024. Web. 10 Nov. 2024. < https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-the-nigerian-mtv-base-channel-ibekwe-blessing-o-7-2 >.
OGOCHUKWU, BLESSING. "Ultra Processed Food And Beverage Advertisement On The Nigerian Mtv Base Channel:- Ibekwe, Blessing O" Repository.mouau.edu.ng (2024). Accessed 10 Nov. 2024. https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-the-nigerian-mtv-base-channel-ibekwe-blessing-o-7-2