ABSTRACT
There is increasing shill in dietary
consumption and energy expenditure that coincides with economic, demographic,
and epidemiological changes. Currently developing countries are transiting from
traditional diets high in cereal and fiber to more Western pattern diets high
in sugars, fat, and animal-source food. Thus, resulting to the study of
Ultra-processed food and beverage advertisement on Channels Television Station.
A content analysis employed the International Network for Food and
Obesity/Non-Communicable Diseases Research, Monitoring and Action Support
(INFORMAS) protocol to identify food and beverage marketing on Channels
Television. Adverts were collected for eight consecutive days, three weekend
days and 5 weekdays with the use of a Television, a back-up device, and an
enabling decoder. The research was carried out at Gado Hotels and Suites,
Umuahia Abia State. A total of 66 adverts was collected and was recorded from
06:00 to 24:00hours.All television advertisements (ads) were analyzed, and food
related adverts were classified according to the NOVA classification system.
Descriptive analyses were used to describe the number, type of adverts, the
food categories and the distribution of adverts throughout the day and time of
the day. While inferential statistics (cross tabulation and chi-square tests)
was used to reflect the time difference between various categories of
advertisements. Results reported that a total of 66 adverts were collected (11
out of 66) ofthe adverts were food/drink related (16.7%).Most ofthe adverts
shown were alcoholic beverages (63.6%),an insignificant proportion ofsugar
sweetened drinks (9.1%) and a quarter of healthy snack (27.3%)adverts was
shown. Most of the adverts (63.7%) not permitted to be marketed to children by
WHO was showed. Therefore, this study provide a baseline to advocate for
effective regulations against the exposure to unhealthy food advertising, as
well as actions to promote consumers’ empowerment (i.e., sharing data related
to this issue in public schools, health centres and all kinds of media) to
identify and combat unhealthy food advertising.
OKORO, O (2024). Ultra-Processed Food And Beverage Advertisement On Channels Television Station:- Okoro, Uchechukwu G. Repository.mouau.edu.ng: Retrieved Dec 09, 2024, from https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-channels-television-station-okoro-uchechukwu-g-7-2
OKORO, OKORO. "Ultra-Processed Food And Beverage Advertisement On Channels Television Station:- Okoro, Uchechukwu G" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 24 Oct. 2024, https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-channels-television-station-okoro-uchechukwu-g-7-2. Accessed 09 Dec. 2024.
OKORO, OKORO. "Ultra-Processed Food And Beverage Advertisement On Channels Television Station:- Okoro, Uchechukwu G". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 24 Oct. 2024. Web. 09 Dec. 2024. < https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-channels-television-station-okoro-uchechukwu-g-7-2 >.
OKORO, OKORO. "Ultra-Processed Food And Beverage Advertisement On Channels Television Station:- Okoro, Uchechukwu G" Repository.mouau.edu.ng (2024). Accessed 09 Dec. 2024. https://repository.mouau.edu.ng/work/view/ultra-processed-food-and-beverage-advertisement-on-channels-television-station-okoro-uchechukwu-g-7-2