ABSTRACT
This research work was carried
out to determined the contribution of Mass media to the development of
extension Services in Owerri zone. The Main objective of this work is to
ascertain the ways through which the mass media has contributed to agricultural
development. The specific objectives of the work includes; to ascertain the
extent to which the mass media is utilized by farmers, to determine extent of
coverage by Mass media , to determine the effectiveness of the mass media in
disseminating agricultural information to the farmers, to examine problems
militating against the use of various media by farmers, and to recommend means
of enhancing or improving mass media use in Owerri agricultural zone of Imo
State. A cluster sampling method was use to select the respondents (farmers).
Two types of data were employed for this study namely; primary and secondary
data. Primary data was collected using questionnaires that were administered to
the farmers in the twelve selected blocks for the study area. Out of 153 copies
distributed, 145 copies were retrieved which represented 95% of the total
questionnaires and was used for data analysis. Secondary data was also obtained
from Agric. Extension Journals, Newsletters, bulletins and other relevant books
on agricultural extension development. Percentage and frequency distribution
were used for the data analysis. The study showed that the Mass media have made
a great contribution to the enhancement of agricultural extension services in
the zone. However, there are some impediments that prevents farmers from
receiving new agricultural innovation through Mass media and they include;
irregular power supply, inaccessible roads to reach the farmers, cost of
procurement for the various media appliances. Based on the findings of this
work, it is recommended that; The communication support unit of ADPs, which
comprises of the electronic and print media should be well funded and staffed.
Government should provide basic infrastructural facilities such as accessible
roads, regular power supply so that the farmers can make use of their Mass
media appliances in receiving agricultural services. Finally, the rural farmers
should be encourage by providing them loan at low interest rate so that they
can buy radio and other mass media materials, in order to secure Mass media
services.
OHALEZIM, O (2022). The Contribution Of The Mass Media To The Development Of Agricultural Extension Services In Owerri Agricultural Zone. Repository.mouau.edu.ng: Retrieved Oct 12, 2024, from https://repository.mouau.edu.ng/work/view/the-contribution-of-the-mass-media-to-the-development-of-agricultural-extension-services-in-owerri-agricultural-zone-7-2
OKEY, OHALEZIM. "The Contribution Of The Mass Media To The Development Of Agricultural Extension Services In Owerri Agricultural Zone" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 12 Dec. 2022, https://repository.mouau.edu.ng/work/view/the-contribution-of-the-mass-media-to-the-development-of-agricultural-extension-services-in-owerri-agricultural-zone-7-2. Accessed 12 Oct. 2024.
OKEY, OHALEZIM. "The Contribution Of The Mass Media To The Development Of Agricultural Extension Services In Owerri Agricultural Zone". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 12 Dec. 2022. Web. 12 Oct. 2024. < https://repository.mouau.edu.ng/work/view/the-contribution-of-the-mass-media-to-the-development-of-agricultural-extension-services-in-owerri-agricultural-zone-7-2 >.
OKEY, OHALEZIM. "The Contribution Of The Mass Media To The Development Of Agricultural Extension Services In Owerri Agricultural Zone" Repository.mouau.edu.ng (2022). Accessed 12 Oct. 2024. https://repository.mouau.edu.ng/work/view/the-contribution-of-the-mass-media-to-the-development-of-agricultural-extension-services-in-owerri-agricultural-zone-7-2