Marketing Strategies Used By Hospitality Establishments In Uyo Metropolis In Akwa Ibom State
ABSTRACT
The study aimed at identifying the different types of
marketing strategies adopted by different hotel establishments in Uyo
metropolis of Akwa-lbom state, it also tried to ascertain if strategy had any
role to play in increasing the patronage received by hotel establishment in
Uyo, and the various departments of the hotel where marketing strategy is being
adopted. A survey research design was adopted and twenty-five hotels were
selected using stratified random sampling out of a total population of
forty-five hotels in the study area for the study. Data generated were analyzed
using simple frequency percentages to describe the different marketing
strategies adopted and the departments of the hotel in which these strategies
are employed. The result arrived at showed that various types of marketing
strategies were adopted by some hotel establishment. From the study of previous
records and that generated from the questionnaire the result indicated the
evidence of profitability when hotel that adopts marketing strategies were
compared. Recommendations to the few hotel establishments that do not adopt /
marketing strategies was that from time to time such outfits should employ the
known strategies that best suits their operation for increased profitability.
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AKINNINYI, E (2021). Marketing Strategies Used By Hospitality Establishments In Uyo Metropolis In Akwa Ibom State. Repository.mouau.edu.ng: Retrieved Nov 22, 2024, from https://repository.mouau.edu.ng/work/view/marketing-strategies-used-by-hospitality-establishments-in-uyo-metropolis-in-akwa-ibom-state-7-2
EDET, AKINNINYI. "Marketing Strategies Used By Hospitality Establishments In Uyo Metropolis In Akwa Ibom State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Jul. 2021, https://repository.mouau.edu.ng/work/view/marketing-strategies-used-by-hospitality-establishments-in-uyo-metropolis-in-akwa-ibom-state-7-2. Accessed 22 Nov. 2024.
EDET, AKINNINYI. "Marketing Strategies Used By Hospitality Establishments In Uyo Metropolis In Akwa Ibom State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Jul. 2021. Web. 22 Nov. 2024. < https://repository.mouau.edu.ng/work/view/marketing-strategies-used-by-hospitality-establishments-in-uyo-metropolis-in-akwa-ibom-state-7-2 >.
EDET, AKINNINYI. "Marketing Strategies Used By Hospitality Establishments In Uyo Metropolis In Akwa Ibom State" Repository.mouau.edu.ng (2021). Accessed 22 Nov. 2024. https://repository.mouau.edu.ng/work/view/marketing-strategies-used-by-hospitality-establishments-in-uyo-metropolis-in-akwa-ibom-state-7-2