ABSTRACT

The study examined the Management of audio visual mateiials in piivate broadcasting stations (a ease study of Vision Africa I'M Umuahia, Abia State), lhe specific objectives of the study are; to ascertain the availability ol audio-visual materials in Vision Africa I'M, Umuahia, to examine the methods ol managing ol audio visual materials in Vision Africa I'M, to dctciminc the extent to which management of audio visual material affect the operation ol Vision Ahica I'M and to highlight the factors militating against the management ol audio visual mateiials in Vision Africa I'M. To achieve the set objectives ol the study, suivey reseaich design was used, lhe population of the study is 15 respondents which also constitute the sample size. Hence, the sample technique used here was complete census. The data were collected through primary sources with the aid of wellstructured questionnaire as research instrument. Ihc hypotheses were analyzed using mean score and percentage. The mean was determined using a 4point rating scale, fhc mid-point of 2.5 criterion mean was accepted as a positive response. The findings revealed that there is high level of availability of audio visual material in vision Africa FM such as textbooks, fictions, journals, reference resources, audio-visual resources, newspapers and e-resources. The findings also revealed that appraising audiovisual material before selection, acquisition of audiovisual material, arrangement and description of audiovisual material and preservation of audiovisual material are the methods of managing audio-visual materials in Vision Africa FM. It showed that appraising audiovisual material before selection, acquisition of audiovisual material, arrangement and description of audiovisual material and preservation of audiovisual material affects the operation of Vision Africa FM. Hie study went further to show that inadequate funding of the media center, lack of management equipment, management attitude towards management, Management attitude towards management, lack of competent manpower in management, harsh environmental condition, inadequate infrastructures, lack of preservation policy and absence of c-cquipmcnt for management are factors militating against the management of audio visual materials in Vision Africa FM. fhc study among other things recommends broadcasting stations should increase the level of availability of audiovisual material in their broadcasting station. 1 hey should make available the materials such as textbooks, fictions, journals, ncwspapeis, c-icsouices etc for effective operation oftheir activities. Vision Africa I M should effectively manage their audiovisual information resources in order to increase their performance.