Integrating Digital Marketing Strategies for Enhanced Service Delivery in Medical Libraries:- Ezema, Anezi L
Abstract
The aim of
this study was to examine strategies for integrating digital marketing
strategics for enhanced service delivery in medical libraries. The study is
conceptual and opinion based. The paper noted developments in marketing of
library and information services around the world to effectively satisfy the
infonnation needs of library clicntcles. It also examined the influence of
modem technologies which has necessitated the need to recreate marketing in
libraries especially medical libraries to incorporate the technological trends
and become relevant to users. The paper also describes the traditional as well
as the digital marketing strategies for medical libraries. and made
recommendations for enhancement. The concluded by noting that as the government
provides huge amount of funding to medical libraries for the acquisition and
provision of medical library resources and services, negligence towards the
marketing of these services will do injustice to the money invested.
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ANEZI, L (2024). Integrating Digital Marketing Strategies for Enhanced Service Delivery in Medical Libraries:- Ezema, Anezi L . Repository.mouau.edu.ng: Retrieved Nov 23, 2024, from https://repository.mouau.edu.ng/work/view/integrating-digital-marketing-strategies-for-enhanced-service-delivery-in-medical-libraries-ezema-anezi-l-7-2
LEONARD, ANEZI. "Integrating Digital Marketing Strategies for Enhanced Service Delivery in Medical Libraries:- Ezema, Anezi L " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 01 Jul. 2024, https://repository.mouau.edu.ng/work/view/integrating-digital-marketing-strategies-for-enhanced-service-delivery-in-medical-libraries-ezema-anezi-l-7-2. Accessed 23 Nov. 2024.
LEONARD, ANEZI. "Integrating Digital Marketing Strategies for Enhanced Service Delivery in Medical Libraries:- Ezema, Anezi L ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 01 Jul. 2024. Web. 23 Nov. 2024. < https://repository.mouau.edu.ng/work/view/integrating-digital-marketing-strategies-for-enhanced-service-delivery-in-medical-libraries-ezema-anezi-l-7-2 >.
LEONARD, ANEZI. "Integrating Digital Marketing Strategies for Enhanced Service Delivery in Medical Libraries:- Ezema, Anezi L " Repository.mouau.edu.ng (2024). Accessed 23 Nov. 2024. https://repository.mouau.edu.ng/work/view/integrating-digital-marketing-strategies-for-enhanced-service-delivery-in-medical-libraries-ezema-anezi-l-7-2