ABSTRACT

Effective preparation of financial statement by many financial institute has led not only to the presentation of distend information shareholders of the institute but also to ultimate downfall of what otherwise might be considered the promising concern of shareholders in their investment decision making. The rate at which many shareholders invest their capital in organization because of the financial information presented by organization for public consumption, and which information so presented is misleading, is increasingly alarming Thus, shareholders whose money is used for operation and the running of these businesses many times express their unhappiness and dismay over low or no dividend declared by organization. But which information so presented in previous financial statement led to their investing in such organization. Investment decision is conceived, many idea factors comes into play such as the analyzing and interpretation of financial statement by the organization . The problem inherent in analyzing and interpreting the financial statement therefore is considered as constituting a major barrier to such Instantaneous decision making Such problems came as a result of the public lack of knowledge in the interpretation and analysis of the financial statement so presented. Apart forgoing, many people are a times confused and many also are unable to discern the important of some of the information presented in financial statement which would have led them to decision making about investing. The study investigates the impact of published financial statement on shareholders' investment decision. The study employed ex-post facto research design. The inferential statistics were used for the analysis and the hypotheses tested used simple regression model. The statistical package for social sciences (SPSS) software version 20.0 was employed in the analysis of the data and test of hypotheses. The result shows that shareholder earnings as an item of published financial statement positively impact on the investment decision of Guinness Nigeria Plc, That inventory has significant relationship on profitability of the Guinness Nigeria plc, it also reveal that there is significant relationship between equity and asset as item of published financial statement on investment decision of Guinness Nigeria Plc. It hereby recommend that There should be a review of annual report of Guinness Nigeria Plc by the authority concerned, in order to affect the much needed charges raised by investors considering the changing economic trend in the country.