Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]

NAPOLEON IREOKWU | 1 page (20025 words) | Theses
Banking and Finance | Co Authors: URUAKPA

ABSTRACT

This study examined the effect of banks’ marketing strategies on deposit mobilization. Thus, this work will not only stress and present the tools for good marking strategies but will also help to know how to apply them in order to mobilize more deposits and mostly time series. The study employed the Ordinary Least Squares [OLS] involving multiple regression technique in order to determine the effect of banks’ marketing strategies on deposit mobilization between the period 2005 and 2016. Deposit mobilized by banks was adopted as the dependent variable while Corporate Social Responsibility, number of complaints resolved, Personnel expenses, advertisement and branches networks were the independent variables. The empirical result shows that corporate social responsibility, number of complaints resolved, personnel expenses and advertisements had a significant effect on deposit mobilization by banks in Nigeria. This research therefore recommended amongst others, that banks should invest extensively on corporate social responsibility and personnel expenditure and desist from operating non-vibrant branches.

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APA

NAPOLEON, I (2022). Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]. Repository.mouau.edu.ng: Retrieved Feb 01, 2023, from https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2

MLA 8th

IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 14 Nov. 2022, https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2. Accessed 01 Feb. 2023.

MLA7

IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 14 Nov. 2022. Web. 01 Feb. 2023. < https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2 >.

Chicago

IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]" Repository.mouau.edu.ng (2022). Accessed 01 Feb. 2023. https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2

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