Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]
ABSTRACT
This
study examined the effect of banks’ marketing strategies on deposit
mobilization. Thus, this work will not only stress and present the tools for
good marking strategies but will also help to know how to apply them in order
to mobilize more deposits and mostly time series. The study employed the
Ordinary Least Squares [OLS] involving multiple regression technique in order
to determine the effect of banks’ marketing strategies on deposit mobilization
between the period 2005 and 2016. Deposit mobilized by banks was adopted as the
dependent variable while Corporate Social Responsibility, number of complaints
resolved, Personnel expenses, advertisement and branches networks were the
independent variables. The empirical result shows that corporate social
responsibility, number of complaints resolved, personnel expenses and
advertisements had a significant effect on deposit mobilization by banks in
Nigeria. This research therefore recommended amongst others, that banks should
invest extensively on corporate social responsibility and personnel expenditure
and desist from operating non-vibrant branches.
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NAPOLEON, I (2022). Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]. Repository.mouau.edu.ng: Retrieved Apr 25, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2
IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 14 Nov. 2022, https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2. Accessed 25 Apr. 2024.
IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 14 Nov. 2022. Web. 25 Apr. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2 >.
IREOKWU, NAPOLEON. " Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]" Repository.mouau.edu.ng (2022). Accessed 25 Apr. 2024. https://repository.mouau.edu.ng/work/view/effects-of-banks-marketing-strategies-on-deposit-mobilization-%5Ba-study-of-selected-commercial-banks%5D-7-2