This study examined the effect of travel experience on tourists’ choice of destination in Port Harcourt, Rivers State. Four research questions were formulated for the study. The study adopted a survey design. The population of the study consist of all visitors found in Port Harcourt tourist centre, Cochran (1963) sample determination technique was used since the population is large and 270 formed our sample size. Well structured questionnaire was used to generate data for this study. Out of 270 questionnaire that was distributed 246 was returned. Descriptive statisitics such as frequency was used to analyse the demographic information and mean and standard deviation was used to answer the research questions. The findings showed that perceived value on tourist satisfaction includes repeated patronage to the destination,  referring people to the destination, engaging in positive word of mouth about the destination, the perceived value on destination loyalty were identified as recommendations from friends, recommendations from relatives, popularity of the destination, comprehensive information online, availability of special offers from the tourist destination,  factors that affect tourist satisfaction and destination loyalty shows that high cost of staying, poor tourist attractions in the destination, scarcity of services in tourist facilities, lack of safety and security in the destination, and determinant of tourist satisfaction and destination loyalty revealed that uniqueness of the destination, friendliness of people working in the destination, quality of services of people in tourism. It was recommended that tourist centre should always strive to come up with new ideas and discoveries on what to introduce in order to attractive more visitors and to maintain the current visitors as when a tourist is satisfied he engage in positive word of mouth to attract more visitors, tourist centres goals should not only be to generate money from visitors rather to make visitors service a priority as in so doing it will increase visitors loyalty and attract more tourist visitors, government should also develop policy that will encourage visitors to see tourist centre in Port Harcourt, Rivers state as a best destination choice by providing good roads, security and infrastructure.