Effect Of Strategic Management On The Survival And Growth Of An Organization (A Study Of 7up Bottling Co. Aba, Abia State.)
ABSTRACT
Economic
environment is changing rapidly and this change is characterized by such
phenomena as the globalization, changing customer and investor demands, and
ever-increasing product-market competition. To compete successfully in this
environment. organizations continually need lo improve their performance by
reducing cost, innovating products and processes and improving quality.
productivity and speed to market (Lamb. 2008). Strategic management is an
ongoing process that evaluates and controls the business and th' e industries
in which the company is involved, assesses its competitors and set goals and
strategies to meet all existing and potential competitors, and then reassess each
strategy annually or quarterly (i.e. regularly) to determine how it has been
implemented and whether it has succeeded or needs replacement by a new strategy
to meet charged circumstances. new technology, new competitors, a new economic
environment, or a new social, financial or political environment (Lamb, 2008).
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EMEH, I (2023). Effect Of Strategic Management On The Survival And Growth Of An Organization (A Study Of 7up Bottling Co. Aba, Abia State.). Repository.mouau.edu.ng: Retrieved Jul 27, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-strategic-management-on-the-survival-and-growth-of-an-organization-a-study-of-7up-bottling-co-aba-abia-state-7-2
IFEANYI, EMEH. "Effect Of Strategic Management On The Survival And Growth Of An Organization (A Study Of 7up Bottling Co. Aba, Abia State.)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 15 Sep. 2023, https://repository.mouau.edu.ng/work/view/effect-of-strategic-management-on-the-survival-and-growth-of-an-organization-a-study-of-7up-bottling-co-aba-abia-state-7-2. Accessed 27 Jul. 2024.
IFEANYI, EMEH. "Effect Of Strategic Management On The Survival And Growth Of An Organization (A Study Of 7up Bottling Co. Aba, Abia State.)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 15 Sep. 2023. Web. 27 Jul. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-strategic-management-on-the-survival-and-growth-of-an-organization-a-study-of-7up-bottling-co-aba-abia-state-7-2 >.
IFEANYI, EMEH. "Effect Of Strategic Management On The Survival And Growth Of An Organization (A Study Of 7up Bottling Co. Aba, Abia State.)" Repository.mouau.edu.ng (2023). Accessed 27 Jul. 2024. https://repository.mouau.edu.ng/work/view/effect-of-strategic-management-on-the-survival-and-growth-of-an-organization-a-study-of-7up-bottling-co-aba-abia-state-7-2