Effect Of Product Offering On The Profitability Of Selected Bakeries In Abia State, Nigeria:- Agbaroji, Princess A.
ABSTRACT
This work was carried out to
determine the effect of product offering on profitability of selected bakery
enterprise in Abia state. It was done to determine the various products offered
by bakery enterprise in Abia state and its effect on their profitability. The
study was conducted in Abia state. The state is located in the south eastern
part of Nigeria. The research adopted simple random sampling techniques and 60
respondents were selected randomly. 35% of these respondents were the owners of
the business, 40% were managers while 25% were workers in the enterprise. Data
was sourced through the use of a well structured questionnaire and oral
interview. The analytical tools adopted where descriptive statistics, income
statement, correlation and regression. Result sows that there is a strong
relationship between the number of product offered by bakeries and
profitability. Further results show that the number of products offered by
bakery enterprise in Abia state significantly affects profitability
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AGBAROJI, A (2023). Effect Of Product Offering On The Profitability Of Selected Bakeries In Abia State, Nigeria:- Agbaroji, Princess A.. Repository.mouau.edu.ng: Retrieved May 05, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-product-offering-on-the-profitability-of-selected-bakeries-in-abia-state-nigeria-agbaroji-princess-a-7-2
AMARACHI, AGBAROJI. "Effect Of Product Offering On The Profitability Of Selected Bakeries In Abia State, Nigeria:- Agbaroji, Princess A." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Nov. 2023, https://repository.mouau.edu.ng/work/view/effect-of-product-offering-on-the-profitability-of-selected-bakeries-in-abia-state-nigeria-agbaroji-princess-a-7-2. Accessed 05 May. 2024.
AMARACHI, AGBAROJI. "Effect Of Product Offering On The Profitability Of Selected Bakeries In Abia State, Nigeria:- Agbaroji, Princess A.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Nov. 2023. Web. 05 May. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-product-offering-on-the-profitability-of-selected-bakeries-in-abia-state-nigeria-agbaroji-princess-a-7-2 >.
AMARACHI, AGBAROJI. "Effect Of Product Offering On The Profitability Of Selected Bakeries In Abia State, Nigeria:- Agbaroji, Princess A." Repository.mouau.edu.ng (2023). Accessed 05 May. 2024. https://repository.mouau.edu.ng/work/view/effect-of-product-offering-on-the-profitability-of-selected-bakeries-in-abia-state-nigeria-agbaroji-princess-a-7-2