Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)

IKEDI NENE | 71 pages (10141 words) | Projects

ABSTRACT

Branding is a major issue in product strategy on the one hand, and also in the product marketing and management. Developing a branding, therefore requires a greater deal of long term investment, especially for advertising promotion and profitable and competitive customer satisfaction (Inyanga, 2004). The subject matter of branding has been an old phenomenon in both the manufacturing and marketing organization. As a result of our attractive and fascinating brand names, there has been different preference in the taste and fashion of product especially that of the detergent industry as observed by Anyanwu (2000). Brand management therefore, consists of all the efforts made by firms in promoting and protecting the image of their individual brands against damage or even being lost entirely by competitors. In order to remain in the marketing and achieve customer loyalty, proper management plan, however, should be given to brands because a power brand name is said to have consumer franchise. This implies that consumers  prefer to buy a particular brand of product area if its price is low (Kotler, 2006).

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APA

IKEDI, N (2021). Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited). Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-brand-management-in-the-detergent-industry-study-of-pz-nigeria-limited-7-2

MLA 8th

NENE, IKEDI. "Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-brand-management-in-the-detergent-industry-study-of-pz-nigeria-limited-7-2. Accessed 25 Dec. 2024.

MLA7

NENE, IKEDI. "Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-brand-management-in-the-detergent-industry-study-of-pz-nigeria-limited-7-2 >.

Chicago

NENE, IKEDI. "Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-brand-management-in-the-detergent-industry-study-of-pz-nigeria-limited-7-2

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