Abstract

This work assessed the motivation among workers of fast food industries in Rivers State. The study identified the features of the fast food industry in the study area; verified the various rewards and motivational packages obtainable in fast food industry in the study area; determined the level of acceptability of the motivational packages by the workers in fast food industry in the study area; evaluated the influence of workers’ motivation on the performance of staff in the fast food industry in the study area; analyzed the factors affecting the use of motivational strategies among fast food industry in the study area; determined ways of improving staff motivation in the fast food sector in the study area. The study was guided by six research questions. Well-structured questionnaire was used to elicit information from the fast food workers in the study area. The data were analyzed using simple descriptive statistics like tables and frequencies and inferential statistics like chi-square. The findings of the study revealed that majority (51%) of the workers were females who were between 36 and 45 years of age. While about 44% were singles. The chi-square findings showed that the p-value was greater than 0.05 (p>0.05) thus accepting the null hypothesis of no significant difference. Therefore, the fast food workers were not motivated. Based on the findings of this research, it was recommended that the management of the fast food firms should introduce viable incentive structures so as to motivate their workers. The reward scheme should be fair and unbiased so as to avoid dampening the morale of the active workers. 

TABLE OF CONTENTS

Title page - - - - - - - - - - -ii

Certification Page - - - - - - - - -iii

Approval Page - - - - - - - - - - -iv

Dedication - - - - - - - - - - -v

Acknowledgement - - - - - - - - -vi

Table of Contents - - - - - - - - - -vii

List of Tables - - - - - - - - - - -x

Abstract - - - - - - - - - - -xi

CHAPTER ONE: INTRODUCTION

1.1 Background Information - - - - - - - -1

1.2 Statement of the Problem - - - - - - - -3

1.3 Objectives of the Study - - - - - - - -5

1.4 Researh Questions - - - - - - - - -6

1.5 Hypothesis - - - - - - - - - -6 

1.6 Significance of the Study - - - - - - - -7

1.7 Scope of the Study - - - - - - - - -7

CHAPTER TWO: LITERATURE REVIEW

2.0 Conceptual Framework - - - - - - - -8

2.1 The Concept of Motivation - - - - - - - -8

2.2 Types of Motivation - - - - - - - - -10

2.2.1 Intrinsic Motivation - - - - - - - - -10

2.2.2 Extrinsic Motivation - - - - - - - - -11

2.2.3 The Evolution of Motivation - - - - - - - -12

2.3 Process of Motivation - - - - - - - - -12

2.3.1 Incentives - - - - - - - - - -13

2.3.2 Monetary Incentives - - - - - - - - -13

2.3.3 Nonmonetary Incentives - - - - - - - -14

2.3.4 Moral Incentives - - - - - - - - -14

2.4 Effect of Incentives on Workers Attitudes - - - - - -15

2.5 Theoretical Framework - - - - - - - -15

2.5.1 McCleland’s Achievement Motivation Theory - - - - -16

2.5.2 Goal Setting Theory of Motivation - - - - - - -17

2.5.3 Equity Theory - - - - - - - - - -17

2.5.4 Maslow Hierarchy of Needs Theory - - - - - - -17

2.5.5 McGregon`s Theory of X and Theory Y - - - - - -18

2.5.6 Vroom’s Theory - - - - - - - - -19

2.5.7 Self-Determination Theory - - - - - - - -19

2.5.8 Incentives Theories - - - - - - - -19

2.6 Empirical framework - - - - - - - - -21

2.6.1 Strategies Used for Employees Motivation in an Organization - - -21

2.6.2 Summary of Literature Review - - - - - - -

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Design - - - - - - - - -28

3.2 Area of Study - - - - - - - - - -28

3.3 Population for the Study - - - - - - - -29

3.4 Sampling Techniques - - - - - - - - -29

3.5 Instrument for Data Collection - - - - - - -29

3.6 Validation of the Instrument - - - - - - -30

3.7 Data Collection Techniques - - - - - - -30

3.8 Method of Data Analysis - - - - - - - -30

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 

4.1 Data Presentation - - - - - - - - -32

4.2 Results and Discussion - - - - - - - -

4.3 Discussion of Findings - - - - - - - -

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of findings - - - - - - - - -36 

5.2 Conclusion - - - - - - - - - -37

5.3 Recommendation - - - - - - - - - 37

References - - - - - - - - - -39