Assessing The Factors Influencing Consumer Switching Behaviour Among Patrons Of Chain Fast Food Brands In Enugu Metropolis

44 pages (16925 words) | Projects

ABSTRACT

The study focused on the effect of covid 19 pandemic on Hotel Operations in Umuahia Metropolis. The specific objectives were: to identify the covid 19 Management protocols applied in hotels in the study area; to examine the hoteliers level of awareness of covid 19 Management protocols in hotels in the study area; to examine the level of covid 19 protocol compliance of hotels in the study area; to determine the influence of covid 19 protocol compliance on hotel operations in the study area; to determine the influence of covid 19 pandemic on hotel operations in the study area. To achieve the objectives of the study, survey research design was adopted. The researcher adopted primary data in getting the required information through the use of structured questionnaire. The sample size of the study is made of 226 customers. In analyzing the data, simple descriptive statistics were used. The results of the analysis show that Covid 19 protocol compliance has significant effect on hotel operations in the study area. Also it was found that Covid 19 pandemic has significant effect on hotel operations in the study area. The study recommends Maintaining social distancing during reception. That will help in avoiding the spread of Covid 19. Providing the necessary instruments used in checking covid 19 before reception. The study also recommends that hoteliers ensure they have got enough stock of cleaning materials and also check the hand washing facilities are working properly.

 

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APA

-- (2023). Assessing The Factors Influencing Consumer Switching Behaviour Among Patrons Of Chain Fast Food Brands In Enugu Metropolis. Repository.mouau.edu.ng: Retrieved Apr 28, 2024, from https://repository.mouau.edu.ng/work/view/assessing-the-factors-influencing-consumer-switching-behaviour-among-patrons-of-chain-fast-food-brands-in-enugu-metropolis-7-2

MLA 8th

--. "Assessing The Factors Influencing Consumer Switching Behaviour Among Patrons Of Chain Fast Food Brands In Enugu Metropolis" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 19 Jun. 2023, https://repository.mouau.edu.ng/work/view/assessing-the-factors-influencing-consumer-switching-behaviour-among-patrons-of-chain-fast-food-brands-in-enugu-metropolis-7-2. Accessed 28 Apr. 2024.

MLA7

--. "Assessing The Factors Influencing Consumer Switching Behaviour Among Patrons Of Chain Fast Food Brands In Enugu Metropolis". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 19 Jun. 2023. Web. 28 Apr. 2024. < https://repository.mouau.edu.ng/work/view/assessing-the-factors-influencing-consumer-switching-behaviour-among-patrons-of-chain-fast-food-brands-in-enugu-metropolis-7-2 >.

Chicago

--. "Assessing The Factors Influencing Consumer Switching Behaviour Among Patrons Of Chain Fast Food Brands In Enugu Metropolis" Repository.mouau.edu.ng (2023). Accessed 28 Apr. 2024. https://repository.mouau.edu.ng/work/view/assessing-the-factors-influencing-consumer-switching-behaviour-among-patrons-of-chain-fast-food-brands-in-enugu-metropolis-7-2

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