Sales promotion plays an important role everywhere in today’s business environment. Many dwindling business are revived by sales promotional activities. This work investigates the...
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This study evaluated the microbiological quality of fruits sold in Umuahia metropolis. A total of fifteen (15) sliced fruit samples consisting of 5 watermelon, 5 pawpaw and 5 pineapples...
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The study assessed production strategic planning and inventory control in the hospitality industry. The objective of this study was to determine production strategic planning and inventory...
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The noodles were fortified using ogiri and ugba, the fortified noodles was further cultured using spread plate method. The bacteria insolated include species of Bacillus, staphylococcus,...
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Microbial and Physicochemical quality of soil receiving cassava effluent in Umudike, Abia state was studied. Soils from five different contaminated areas and pristine soils were analysed...
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Microbiological analysis of different locally fermented African oil bean seeds (Pentaclethra macrophylla Benth) sold in three markets in Isuochi was carried out and compared. The...
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This study was carried out to isolate and identify the microbial pathogens in the internal surface of ladies handbags, in Umuahia, Abia State. One hundred and forty samples were collected...
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Microorganisms associated with decayed pawpaw fruits were isolated and identified. Following sample preparation and serial dilutions, diluents of each sample were plated out in duplicates...
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Microbiological and physicochemical quality of borehole water from Agbama Housing Estate, Umuahia was studied. A total of fifty water samples were collected and analyzed comprising ten...
1.0 Background of the study
The customer is the main focus of any successful business (Rosemond and Gloria, 2001). Business success depends on a firm’s understanding and meeting customer’s needs and...
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This project, customer satisfaction of air travelers at Murtala Muhammed Airport, Ikeja is written to ascertain the level of quality service rendered to air passengers. There are...
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Assessment of the microbial and physicochemical qualities of Umuosoro stream in NnonoOboro was carried out. Three sample water were collected from three stations of the stream. Pour plate...
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The study was designed to examine the effect of sales promotion on market performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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The increasing prevalence of side effects of synthetic antibacterial agents and the rise of so many resistances of bacteria to multi drugs has spurred scientists on the research of using...
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Tourist satisfaction is assumed as one of the crucial elements for a superior advantage, dis-tinctive image and market destinations successfully, as it influences the choice of destination,...
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This research work focuses on effect of market segmentation in enhancing the market performance of an organization – A study of Cadbury Plc Nigeria. It address the problem of...
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The objective of the study is to investigate the determinants of customer satisfaction and loyalty among telecom users in Abia state. Primary data was obtained through a questionnaire. 220...
ABSTRAT
Product pricing has attracted the interest of scholars and managers in recent times. It is based on this that the research investigated the effect of pricing strategies on the...
ABSTRACTS
The research work is aimed at examining the effects of subsidy removal on road transport fare in umuahia. The objective includes, To examine the effects of subsidy removal on cost of...
Abstract
The study examined the effect of market segment6ation on the sales turnover of made in Nigeria goods in Abia State. The objective of the study were to determine socio-economic...
1.1 Background of the Study
Over a century ago, the American marketing association (AMA), an international professional association in marketing discipline tries to standardize marketing as “the...
ABTRACT
Isolation and identification of microorganism on various denominations of the Nigerian paper money (N5, N10, N20, N50, N100, N200, N500, N1000), the money sample were collected randomly from...
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Gram negative bacteria are the most prevalent cause of urinary tract infection when compared to gram positive bacteria. The gram negative organisms commonly implicated are E. coli,...
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This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising on...
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A survey of pathogenic bacteria associated with five leafy vegetables Atama (Hensia crinte), Editan (Bisuteria africand)., Nturukpa (Pteracarpus millred), Anara (Solanium qficana), and...