Readership Promotion in Nigerian University Libraries:- Edward C. Amadi
ABSTRACT
University
Libraries in Nigeria and indeed all over the world have engaged in various
readership promotion exercises to encourage the use of their resources by the
clientele. The library as an organisation that is preoccupied with the
acquisition, organisation, storage, retrieval and dissemination of information
resources has no other focus but to motivate members of its community to read
and maximize the information resources in its domain. The online Business
Dictionary (2018) defines promotional campaign as a series of advertisement
using various marketing tools that share the same message and ideas to promote
a business or even to a target audience. The typical campaign uses different
media resources including internet, newspapers, television, radio and print
advertising. Therefore, readership promotion or campaign would also include
various strategies deployed by university libraries to attract their users to
read books provided for them in the library for their studies and to further
encourage them to develop a lifelong habit of reading and learning.
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&, A (2024). Readership Promotion in Nigerian University Libraries:- Edward C. Amadi. Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/readership-promotion-in-nigerian-university-libraries-edward-c-amadi-7-2
AMADI, &. "Readership Promotion in Nigerian University Libraries:- Edward C. Amadi" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 23 Jul. 2024, https://repository.mouau.edu.ng/work/view/readership-promotion-in-nigerian-university-libraries-edward-c-amadi-7-2. Accessed 26 Dec. 2024.
AMADI, &. "Readership Promotion in Nigerian University Libraries:- Edward C. Amadi". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 23 Jul. 2024. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/readership-promotion-in-nigerian-university-libraries-edward-c-amadi-7-2 >.
AMADI, &. "Readership Promotion in Nigerian University Libraries:- Edward C. Amadi" Repository.mouau.edu.ng (2024). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/readership-promotion-in-nigerian-university-libraries-edward-c-amadi-7-2