Packaging As A Tool In Marketing Of Beauty Care Product (A Study Of Starline Nigeria Limited:- Onyike Promise
ABSTRACT
This research project is aimed at ascertaining,
packaging as a tool in the marketing of Beauty Care Products, a study of
Starline Industry Limited, The objectives were to evaluate whether packaging
should be based on market segmentation, to determine whether packaging is the
factor that influence consumers’ decision in buying a product, and to ascertain
whether packaging is a silent sales person. In line with the above objectives,
descriptive research method was adopted and a sample size of 59 was deduced.
The major instrument for the data collection was the use of questionnaire. The
Chi-square statistical method was used to test the formulated hypothesis. From
the hypotheses tested, the following findings were discovered; packaging should
be based on market segmentation and packaging is a silent sales person, hence
the recommendation was that company’s should be unique in their packaging so as
to stand out in the business world.
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ONYIKE, P (2026). Packaging As A Tool In Marketing Of Beauty Care Product (A Study Of Starline Nigeria Limited:- Onyike Promise. Repository.mouau.edu.ng: Retrieved Jan 09, 2026, from https://repository.mouau.edu.ng/work/view/packaging-as-a-tool-in-marketing-of-beauty-care-product-a-study-of-starline-nigeria-limited-onyike-promise-7-2
PROMISE, ONYIKE. "Packaging As A Tool In Marketing Of Beauty Care Product (A Study Of Starline Nigeria Limited:- Onyike Promise" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 Jan. 2026, https://repository.mouau.edu.ng/work/view/packaging-as-a-tool-in-marketing-of-beauty-care-product-a-study-of-starline-nigeria-limited-onyike-promise-7-2. Accessed 09 Jan. 2026.
PROMISE, ONYIKE. "Packaging As A Tool In Marketing Of Beauty Care Product (A Study Of Starline Nigeria Limited:- Onyike Promise". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 Jan. 2026. Web. 09 Jan. 2026. < https://repository.mouau.edu.ng/work/view/packaging-as-a-tool-in-marketing-of-beauty-care-product-a-study-of-starline-nigeria-limited-onyike-promise-7-2 >.
PROMISE, ONYIKE. "Packaging As A Tool In Marketing Of Beauty Care Product (A Study Of Starline Nigeria Limited:- Onyike Promise" Repository.mouau.edu.ng (2026). Accessed 09 Jan. 2026. https://repository.mouau.edu.ng/work/view/packaging-as-a-tool-in-marketing-of-beauty-care-product-a-study-of-starline-nigeria-limited-onyike-promise-7-2