Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board)
ABSTRACT
The study investigates the
‘Marketing of Library and Information Services in Public Libraries: The case of
Abia state Library Board, Nigeria. The specific objectives of this study are;
identify library and information services offered in Abia State library board,
identify the needs for marketing of library and information services in public
libraries, inquire the competencies required of librarians in the marketing of
library and information services in public libraries, examine the factors
affecting marketing of library and information services in Abia State Library
Board, identify strategies for effective marketing of library and information
services in the library. The descriptive survey design was adopted for the
study, the population of this study will comprise of all the staffs of Abia
state Library Board, which is 113, the entire population will be used, there
will be no sampling because the population is small and accessible. The data
collection instrument that will be used in this study will be questionnaire,
the data collected will be analyzed with descriptive statistics of percentage,
mean scores and standard deviation. The criterion mean for this study is 2.5.
Hence means response equal to or above the criterion mean (2.5) denotes
acceptance level.
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--. "Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 15 Jun. 2023, https://repository.mouau.edu.ng/work/view/marketing-of-library-and-information-services-in-public-libraries-the-case-of-abia-state-library-board-7-2. Accessed 22 Nov. 2024.
--. "Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 15 Jun. 2023. Web. 22 Nov. 2024. < https://repository.mouau.edu.ng/work/view/marketing-of-library-and-information-services-in-public-libraries-the-case-of-abia-state-library-board-7-2 >.
--. "Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board)" Repository.mouau.edu.ng (2023). Accessed 22 Nov. 2024. https://repository.mouau.edu.ng/work/view/marketing-of-library-and-information-services-in-public-libraries-the-case-of-abia-state-library-board-7-2