Marketing and Promotion of Library and Information Services in Academic Libraries (A Study Abia State University, Uturu, Abia State):- Levi Chukwuemeka C
ABSTRACT
The purpose of the study is to investigate
Marketing and Promotion ofLibrary Service in Abia State University Uturu, the
needs for marketing and promotion of library services in academic libraries,
examine marketing andpromotion extent, identify it problems andproffer solution
to the problems encounter. The study used a descriptive survey design as
research design. The population was thirty eight (38) library staff that fall
under professional and Para professional cadre. A complete sampling technique
was used. Questionnaires were used for data collection, 38 copies of
questionnaire were distributed to respondent and all retrieved representing
100% returned rate. The mean was usedfor data presentation. The finding reveals
the various marketing andpromotions services available in Abia state library
Uturu, the needsfor marketing and promotion services in Abia state university
Uturu which include: to improve inter personal relation between librarians and
users, to achieve the objective of the library etc. , the extent for marketing
and promotion services in ABSU library Uturu, problems militating against
marketing and promotion of library services in ABSU library which include
inadequate fund, poor access to information technology etc., the study
conclude's that solutions such as management having marketing policy, schools
including marketing and promotion services in their curriculum etc. were
accepted as general solution to the problem encounter in marketing and
promotion services in ABSU library Uturu I
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LEVI, C (2025). Marketing and Promotion of Library and Information Services in Academic Libraries (A Study Abia State University, Uturu, Abia State):- Levi Chukwuemeka C. Repository.mouau.edu.ng: Retrieved Dec 06, 2025, from https://repository.mouau.edu.ng/work/view/marketing-and-promotion-of-library-and-information-services-in-academic-libraries-a-study-abia-state-university-uturu-abia-state-levi-chukwuemeka-c-7-2
CHIBUZOR, LEVI. "Marketing and Promotion of Library and Information Services in Academic Libraries (A Study Abia State University, Uturu, Abia State):- Levi Chukwuemeka C" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Dec. 2025, https://repository.mouau.edu.ng/work/view/marketing-and-promotion-of-library-and-information-services-in-academic-libraries-a-study-abia-state-university-uturu-abia-state-levi-chukwuemeka-c-7-2. Accessed 06 Dec. 2025.
CHIBUZOR, LEVI. "Marketing and Promotion of Library and Information Services in Academic Libraries (A Study Abia State University, Uturu, Abia State):- Levi Chukwuemeka C". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Dec. 2025. Web. 06 Dec. 2025. < https://repository.mouau.edu.ng/work/view/marketing-and-promotion-of-library-and-information-services-in-academic-libraries-a-study-abia-state-university-uturu-abia-state-levi-chukwuemeka-c-7-2 >.
CHIBUZOR, LEVI. "Marketing and Promotion of Library and Information Services in Academic Libraries (A Study Abia State University, Uturu, Abia State):- Levi Chukwuemeka C" Repository.mouau.edu.ng (2025). Accessed 06 Dec. 2025. https://repository.mouau.edu.ng/work/view/marketing-and-promotion-of-library-and-information-services-in-academic-libraries-a-study-abia-state-university-uturu-abia-state-levi-chukwuemeka-c-7-2