Efficiency and marketing analysis of quail egg in Ikwuano Local Government area of Abia state, Nigeria:- Ogbonna, Chinaezuoke C.
ABSTRACT
The study analyzed the efficiency of quail
marketing in Jkwuano local government area of abia state, Nigeria. The specific
objectives were to; identify the socio economic characteristics of the
respondents, Identify the marketing channel of quail marketers in the study
area, detennine the cost and returns of quail marketers in the study area,
detennine the factors that affects the profitability of quail marketing in the
study area and identify the problems faced by the marketers in the study area
data were collected by means of purposive and random sampling technique, 2
markets were purposively selected from the study area while 20 respondents were
randomly selected from the 2 purposively selected markets in the study area
bringing the sample size to 40. Data were collected through a well-structured
questionnaire and analyzed using descriptive statistical tools such as mean
percentages, tables and frequencies as well as inferential statistical tools
e.g. multiple regression analysis and gross margin analysis. In the result of
the regression analysis, linear functional fonn was chosen as the lead equation
with an R of 0. 927, the result indicated that storage cost, age, volume of
sales, marketing experience and depreciation of assets were significant. The
research also made few recommendations based on findings.
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OGBONNA, C (2023). Efficiency and marketing analysis of quail egg in Ikwuano Local Government area of Abia state, Nigeria:- Ogbonna, Chinaezuoke C.. Repository.mouau.edu.ng: Retrieved Apr 27, 2024, from https://repository.mouau.edu.ng/work/view/efficiency-and-marketing-analysis-of-quail-egg-in-ikwuano-local-government-area-of-abia-state-nigeria-ogbonna-chinaezuoke-c-7-2
C., OGBONNA. "Efficiency and marketing analysis of quail egg in Ikwuano Local Government area of Abia state, Nigeria:- Ogbonna, Chinaezuoke C." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 11 Dec. 2023, https://repository.mouau.edu.ng/work/view/efficiency-and-marketing-analysis-of-quail-egg-in-ikwuano-local-government-area-of-abia-state-nigeria-ogbonna-chinaezuoke-c-7-2. Accessed 27 Apr. 2024.
C., OGBONNA. "Efficiency and marketing analysis of quail egg in Ikwuano Local Government area of Abia state, Nigeria:- Ogbonna, Chinaezuoke C.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 11 Dec. 2023. Web. 27 Apr. 2024. < https://repository.mouau.edu.ng/work/view/efficiency-and-marketing-analysis-of-quail-egg-in-ikwuano-local-government-area-of-abia-state-nigeria-ogbonna-chinaezuoke-c-7-2 >.
C., OGBONNA. "Efficiency and marketing analysis of quail egg in Ikwuano Local Government area of Abia state, Nigeria:- Ogbonna, Chinaezuoke C." Repository.mouau.edu.ng (2023). Accessed 27 Apr. 2024. https://repository.mouau.edu.ng/work/view/efficiency-and-marketing-analysis-of-quail-egg-in-ikwuano-local-government-area-of-abia-state-nigeria-ogbonna-chinaezuoke-c-7-2