Effect of Mobile Learning Methods on Students’ Academic Achievement and Retention in Marketing in Senior Secondary Schools in Rivers State:- Uranta Akiebie B
ABSTRACT
The study examined the effect of mobile learning methods on
students’ academic achievement and retention in marketing in senior secondary
schools in Rivers State. The study was guided by eight research questions and
hypotheses. The design of the study was a pretest – posttest quasi experimental
research design that involved two experimental and one control groups. A sample
size of 100 SS2 students were selected based on purposive sampling. The
instrument used for data collection was marketing achievement test (MAT). The
instrument was face and content validated. A reliability index of 0.78 was
established using Kudar Richerdson 20 (KR-20). The data collected were analyzed
using mean and standard deviation to answer the research questions while
analysis of covariance (ANCOVA) was used to test the null hypotheses at 0.05
level of significance. The study found that there was a significant difference
among the mean achievement scores of students in MAT taught using zoom, google
classroom and lecture methods among others. It then recommended that google
classroom and zoom mobile learning methods should be used more in teaching
marketing than lecture method among others.
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AKIEBIE, B (2024). Effect of Mobile Learning Methods on Students’ Academic Achievement and Retention in Marketing in Senior Secondary Schools in Rivers State:- Uranta Akiebie B. Repository.mouau.edu.ng: Retrieved Dec 22, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-mobile-learning-methods-on-students-academic-achievement-and-retention-in-marketing-in-senior-secondary-schools-in-rivers-state-uranta-akiebie-b-7-2
BENNETH, AKIEBIE. "Effect of Mobile Learning Methods on Students’ Academic Achievement and Retention in Marketing in Senior Secondary Schools in Rivers State:- Uranta Akiebie B" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 17 Apr. 2024, https://repository.mouau.edu.ng/work/view/effect-of-mobile-learning-methods-on-students-academic-achievement-and-retention-in-marketing-in-senior-secondary-schools-in-rivers-state-uranta-akiebie-b-7-2. Accessed 22 Dec. 2024.
BENNETH, AKIEBIE. "Effect of Mobile Learning Methods on Students’ Academic Achievement and Retention in Marketing in Senior Secondary Schools in Rivers State:- Uranta Akiebie B". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 17 Apr. 2024. Web. 22 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-mobile-learning-methods-on-students-academic-achievement-and-retention-in-marketing-in-senior-secondary-schools-in-rivers-state-uranta-akiebie-b-7-2 >.
BENNETH, AKIEBIE. "Effect of Mobile Learning Methods on Students’ Academic Achievement and Retention in Marketing in Senior Secondary Schools in Rivers State:- Uranta Akiebie B" Repository.mouau.edu.ng (2024). Accessed 22 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-mobile-learning-methods-on-students-academic-achievement-and-retention-in-marketing-in-senior-secondary-schools-in-rivers-state-uranta-akiebie-b-7-2