Effect of innovation and creativity on productivity of hospitality industry (A study of two selected hotels in Umuahia, Abia State):- Anyachor Judith C.
ABSTRACT
This study
examined the effect of innovation and creativity on the productivity of
hospitality industry (A study of two selected hotels in Abia State). The
objectives of the study are to determine the effect of high quality services on
the productivity of hospitality industry, to determine the effect of
introduction of new technology on the profitability of hospitality industry. to
determine the effect of service development on the patronage of the hospitality
industry and lastly to determine the effect of innovation and creativity on
employees performance. A survey research design was adopted for the study. The
study had a population size of 55. Instrument used for data collection way
questionnaire administered to the management and non- management staff of the
two selected hotels. The hypotheses were tested using Chi-Square statistical
tools. The findings indicated that high quality service has significant effect
on the productivity of hospitality industry (X?c= 45.532> X?t =26.296, P=
0.00< a=0.05), that introduction of new technology has significant effect on
the productivity of the hospitality industry ((X?c=29238> X-1 =26.296,
P=0.00 X?t =26.296, P=0.000< a=0.05), that also
innovation and creativity has significant effect on employees performance in
the hospitality industry ((X?c=34.717> X?t =26.296, P=0.000< a=
0.05).Therefore the researcher recommended that hospitality industry in Nigeria
should provide high quality services to their customers if they hope to survive
in the industry and also they should adopt new technology to enhance their
performance and increase the growth of their industry.
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ANY, A (2024). Effect of innovation and creativity on productivity of hospitality industry (A study of two selected hotels in Umuahia, Abia State):- Anyachor Judith C.. Repository.mouau.edu.ng: Retrieved Apr 28, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-innovation-and-creativity-on-productivity-of-hospitality-industry-a-study-of-two-selected-hotels-in-umuahia-abia-state-anyachor-judith-c-7-2
ACHOR, ANY. "Effect of innovation and creativity on productivity of hospitality industry (A study of two selected hotels in Umuahia, Abia State):- Anyachor Judith C." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Jan. 2024, https://repository.mouau.edu.ng/work/view/effect-of-innovation-and-creativity-on-productivity-of-hospitality-industry-a-study-of-two-selected-hotels-in-umuahia-abia-state-anyachor-judith-c-7-2. Accessed 28 Apr. 2024.
ACHOR, ANY. "Effect of innovation and creativity on productivity of hospitality industry (A study of two selected hotels in Umuahia, Abia State):- Anyachor Judith C.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Jan. 2024. Web. 28 Apr. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-innovation-and-creativity-on-productivity-of-hospitality-industry-a-study-of-two-selected-hotels-in-umuahia-abia-state-anyachor-judith-c-7-2 >.
ACHOR, ANY. "Effect of innovation and creativity on productivity of hospitality industry (A study of two selected hotels in Umuahia, Abia State):- Anyachor Judith C." Repository.mouau.edu.ng (2024). Accessed 28 Apr. 2024. https://repository.mouau.edu.ng/work/view/effect-of-innovation-and-creativity-on-productivity-of-hospitality-industry-a-study-of-two-selected-hotels-in-umuahia-abia-state-anyachor-judith-c-7-2