Assessment Of Clothing Purchase Behavior By Undergraduate Students In Michael Okpara University Of Agriculture, Umudike, Abia State:- Nwaeze, Martina I
ABSTRACT
This study assessed the clothing purchase
behavior by undergraduate students in Michael Okpara University of Agriculture,
Umudikc. Abia state. The study was carried out using descriptive survey design.
The population ofthe study was twenty thousand, nine hundred and sixty-eight
(20,968) undergraduates of Michael Okpara University of Agriculture, Umudikc
2018/2019 session. A convenience sampling techniques was used to select the 393
sample size. Data collected was analyzed descriptive statistics frequency and
percentages. This research adopted Mashlow's Motivation Need theory, this
theory affects all the areas of human need and priority in personal needs
acquisition. From the findings ofthis study, 72.5% of the respondents revealed
that fashion or attractive clothing, colour and comfort arc the attributes that
highly influences the purchasing decision of undergraduate students of Michael
Okpara University of Agriculture. Umudikc, whereas ease ofcarc, innovative
design arc least influence of their purchasing decision. Thus this study
concludes that several attributes such as quality, price, durability, all
influence the clothing purchase behavior of the undergraduate students of
Michael Okpara University of Agriculture. The study also concluded from
Maslow's Need Theory that the major influence of demand is the priority to
which the buyer certifies the item to be. The study recommended that
improvement in the allowance given to undergraduate students of MOUAU by their
parents will increase their purchasing power. And also improvement in the
fashion and aesthetics among'sellers of those wears will also increase their
purchasing demand.
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-- (2024). Assessment Of Clothing Purchase Behavior By Undergraduate Students In Michael Okpara University Of Agriculture, Umudike, Abia State:- Nwaeze, Martina I. Repository.mouau.edu.ng: Retrieved Dec 04, 2024, from https://repository.mouau.edu.ng/work/view/assessment-of-clothing-purchase-behavior-by-undergraduate-students-in-michael-okpara-university-of-agriculture-umudike-abia-state-nwaeze-martina-i-7-2
--. "Assessment Of Clothing Purchase Behavior By Undergraduate Students In Michael Okpara University Of Agriculture, Umudike, Abia State:- Nwaeze, Martina I" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 27 Nov. 2024, https://repository.mouau.edu.ng/work/view/assessment-of-clothing-purchase-behavior-by-undergraduate-students-in-michael-okpara-university-of-agriculture-umudike-abia-state-nwaeze-martina-i-7-2. Accessed 04 Dec. 2024.
--. "Assessment Of Clothing Purchase Behavior By Undergraduate Students In Michael Okpara University Of Agriculture, Umudike, Abia State:- Nwaeze, Martina I". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 27 Nov. 2024. Web. 04 Dec. 2024. < https://repository.mouau.edu.ng/work/view/assessment-of-clothing-purchase-behavior-by-undergraduate-students-in-michael-okpara-university-of-agriculture-umudike-abia-state-nwaeze-martina-i-7-2 >.
--. "Assessment Of Clothing Purchase Behavior By Undergraduate Students In Michael Okpara University Of Agriculture, Umudike, Abia State:- Nwaeze, Martina I" Repository.mouau.edu.ng (2024). Accessed 04 Dec. 2024. https://repository.mouau.edu.ng/work/view/assessment-of-clothing-purchase-behavior-by-undergraduate-students-in-michael-okpara-university-of-agriculture-umudike-abia-state-nwaeze-martina-i-7-2