ABSTRACT

Generally, fast food can be described as foods that are prepared and served in shortest time. Hence, Fast food companies deliver same menu and standardized quality to minimize the period for the buyer to get product detail (Jekanowski, Binkley and Eales, 2001). Fast food is categorized to be a frequent choice, convenient for customers, delicious, and have a sensible price. Globally, it is the fastest emerging food category in the world (Xiao, Yang, and   Iqbal, 2018), generated almost USD 495.0 billion in 2014 (Food and Beverage Magazine, 2019) and more than USD 539.63 Billion in 2016 (Zion Market Research, 2019). The fast food industry is expected to earn a value of USD 690.80 Billion in 2022 (Zion Market Research, 2019) and USD 843.4 Billion by 2026 (Straits Research, 2019). Middle East and Africa is expected to record rapid development during the outlook period, 2019–2026, owing to expansion of business and tourism activities by key players in the region (Straits Research, 2019).

 TABLE OF CONTENT

Title Page………………………………………………………………………………i

Certification……………………………………………………………………………ii

Declaration……………………………………………………………………………..iii

Dedication …………………………………………………………………………….iv

Acknowledgements ……………………………………………………………………v

Table of Contents……………………………………………………………………...vi

List of tables…………………………………………………………………………..ix

List of figures…………………………………………………………………………x

Abstract ……………………………………………………………………………..xi

CHAPTER 1: INTRODUCTION

1.1  Background of the study………………………………………………………………1

1.2   Statement of problem.….……………………………………………………………..4

1.3  Objectives of the study………………………………………………………………..5

1.4  Research questions…………………………………………………………………….6

1.5  Research Hypotheses………………………………………………………………….6

1.6  Significance of the study………………………………………………………………8

1.7  Scope of the study……………………………………………………………………..9

CHAPTER 2: REVIEWED OF RELATED LITERATURE

2.1 Conceptual Literature……………...…………………………………………………10

2.1.2 Concept of Employee Retention…………………………………………………...10

2.1.3 Evaluation of Employee Retention………………………………………………...15

2.1.4 Employee Turnover………………………………………………………………..16

2.1.5 Implication of Employee Turnover………………………………………………...20

2.1.6 Dimensions of Employee Retention……………………………………………….21

2.1.7 Employee Retention Strategy…………………………………………………...…21

2.1.8 Benefits of Employee Retention…………………………………………………...22

2.1.9 Challenges of Employee Retention………………………………………………..23

            2.2. Theoretical Literature……………………………………………………………….25

           2.2.1 Job Embeddedness Theory………………………………………………………....25

           2.2.2 Maslow’s Hierarchy of needs………………………………………………………25

           2.2.3 Herzberg’s Theory………………………………………………………………….26

           2.3 Empirical Literature Review………………………………………………………….26

2.4 Summary of Literature Review………………………………………………………30

CHAPTER 3: RESEARCH METHODOLOGY

3.1 Research design……………………………………………………………………...31

            3.2 Area of study…………………………………………………………………………31

            3.3 Population for the study……………………………………………………………...32

3.4 Sample and sampling technique…………………..………………………………….32

            3.5 Instrument for data collection…………………..……………………………………32

           3.4 Sample and sampling technique……………….……………………………………32

           3.5 Instrument for data collection…………………………………………..…………..32

3.6 Validation of instrument……………………………………………………………33

3.7 Reliability of the Instrument……………………………………………………….33

3.8 Data Collection Technique…………………………………………………………33

3.9 Data Analysis Technique……………………………………………………………33

CHAPTER 4:  DATA ANALYSIS AND INTERPRETATION

1.1              Questionnaire Administration…………………………………………………..35

1.2              Demographic Characteristics of the Respondents………………………………36

1.3              Inferential Statistics and Hypotheses Testing…………………………………...44

1.4              Discussion Findings…………………………………………………………….50

CHAPTER 5: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of Findings……………………………………………………………….53

5.2 Conclusion…………………………………………………………………………..53

5.3 Recommendations……………………………………………………………………53

     References…………………………………………………………………………….56

    Appendices