Total Quality Management In Genesis Fast Food Port Harcourt

ABSTRACT

This study investigated the level-of total quality management implementation in Genesis fast food, basically five (5) outlets in Port Harcourt. Four (4) research questions were formulated to guide the study. Questionnaire was the instrument used in the collection data and information. 511 questionnaires were distributed, 450 to customers and 61 to staff. Out of the 450 given to the customers, 423 were returned representing 94% of the copies distributed which is the response rate. For the staff, the 61 questionnaires were returned. Statistical Package for the Social Sciences (SPSS) was used to analyse the result. Descriptive statistics was employed in analysing the data. Also employed were percentages and mean to answer the research questions. The result indicated that Genesis fast food implements total quality management to a reasonable level which is basically the bed rock for their success for the past years.