The Use Of Public Relations As A Tool For Improving The Image Of Academic Library: A Case Study Ofmichael Okpara University Of Agriculture, Umudike, Abia State, Nigeria.

ABSTRACT

 Libraries today are beginning to understand the essence and impact of good public image for effective service delivery. This work was aimed at uncovering the issue behind the use ofpublic relations to promote the image of academic libraries using the library of Michael Okpara University of Agriculture, Umudike as a case study. The objectives of the study revolved round critically ascertaining the issues of users' extent of use of the library, extent of assistance received from the library staff users' level of satisfaction, challenges facing the use of information materials, impact of PR unit and requirements of a PRO. Questions to guide the study were raised in line with the objectives of the study. Literatures were reviewed under conceptual framework, review of empirical study and summary of literature reviewed. These literatures hold the fact that PR is of great importance in academic libraries. The study adopted a descr4tive survey as its design. A samples size of 370 respondents out of a population of 12652 was derived using Yaro Yamanne statistical formula for the study. Furthermore, the study adopted the use of stratfled random sampling techniques. A structured questionnaire of Likert four point scales was used to collect data. Data collected was analyzed using descriptive statistics of mean score and standard deviation with the use of Statistical Package for Social Sciences Version 20. The findings of the study revealed Public Relations unit of essence in libraries and will go a long way to attract patronage to library services and much needed to be done to establish the unit. In conclusion, the researcher tried to discuss the findings of the study in relations to literatures, recommendations were made concerning the problem and areas for further research indicated.