THE APPLICATION OF MARKETING CONCEPT IN THE AGRICULTURAL SECTOR IN SELECTED FARMS IN IMO STATE, NIGERIA.

ABSTRACT 

This research work emphasized on the concept in the agricultural sector of the economy with particular reference to Imo State. This research work was sectioned into five chapters, chapter one reveals the introduction, some problems associated with, objectives of the research in chapter two, the researcher encounter with a lot of literature review as it concerns with the study. Chapter three, the researcher carried out an investigation in a particular place, that is Imo State after due collection of data both primary and secondary, the researcher decided to apply Chi-square statistical method as well as tables for both the analysis of data and the testing of hypothesis. Chapter four, the researcher confront series of analysis in order to proffer good results and decision that provide positives effects to both present and future research. Finally, chapter five, deals with conclusion and basic recommendation reports of the study.     

TABLE OF CONTENTS

Title Page ﾿ i

Certification ﾿ ii

Dedication ﾿ iii

Acknowledgement ﾿ iv

Table of Contents ﾿ v

List of Tables ﾿ vii

Abstract ﾿ viii

CHAPTER ONE

INTRODUCTION

1.1 ﾿ Background of the Study ﾿ 1

1.2 ﾿ Statement of the Problems ﾿ 6

1.3 ﾿ Objective of Study ﾿ 9

1.4 ﾿ Research Questions ﾿ 10

1.5 ﾿ Research Hypothesis ﾿ 10

1.6 ﾿ The Significance of the Study ﾿ 11

1.7 ﾿ Scope of the Study ﾿ 12

CHAPTER TWO

2.1 ﾿ Historical Background of Selected Firms ﾿ 13

2.2 ﾿ Historical Background of Bonny Farms Limited ﾿ 15

2.3 ﾿ Over View and Meaning of Making Concept Tracing ﾿ 16

2.4 ﾿ Agricultural Marketing ﾿ 24 ﾿

2.4.0 Marketing of Agricultural Commodities ﾿ 29 

in Local Market in ﾿ Nigeria

2.4.1 The Local Markets or Village Traders ﾿ 30

2.4.2  Wholesalers ﾿ 31

2.4.3 Retailers or Terminal Markets ﾿ 32

2.4.4 Cooperatives ﾿ 32

2.5 Organizing the Marketing Department ﾿ 36

2.5.1 ﾿ Functional Structuring ﾿ 37

2.5.2 Production or Brand Management ﾿ 38

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 ﾿ Research Design ﾿ 40

3.2 ﾿ Population of the Study ﾿ 40

3.3 ﾿ Sampling Unit ﾿ 41

3.4 Determination of Sample Size ﾿ 42

3.5 ﾿ Method of Data Collection ﾿ 42 

3.6 ﾿ Sampling Techniques ﾿ 44

3.7  Data Analysis ﾿ 45

3.8 ﾿ Validity and Reliability ﾿ 47

CHAPTER FOUR 

PRESENTATION, ANALYSIS AND INTERPRETATION 

4.1 ﾿ Presentation ﾿ 48

4.2 ﾿ Analysis and Interpretation of Data ﾿ 49

4.3 ﾿ Hypothesis Testing ﾿ 62 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS 

5.1 ﾿ Summary of Findings ﾿ 69

5.3 ﾿ Conclusion ﾿ 71

5.3 ﾿ Recommendations ﾿ 72

REFERENCES