Role Of Online Marketing In The Advancement Of International Trade (A Survey Of Brainwave Information Technology, Aba, - And International Glass Industry, Aba)

ABSTRACT

The basis of this research project is The role of online marketing in the advancement of international trade. A review of related literature was extensively made in Chapter Two of the work to cover the relevant aspects of 1, the topic. In this regard, the empirical studies carried out by others were assembled to comprehensively address this issue. The population sample size of the study is 220, which is fully representative of the research population. The instruments used in data collection for the purpose of this study comprised the following: the questionnaire, personal interview, observations, textbooks, seminar papers, articles and the internet. Two of the findings made from the study are stated thus: (1) Low response to online marketing has resulted in a drastic fall in the volume of international trade. (2) ihe factor of digital divide (the inability to use information technology devices) has had adverse effect on the growth of global trade. In addition, two of the recommendations advanced for the purpose of improving international trade through online marketing are noted as follows: (1) IndividuaL, corporate organizations and countries should enforce marketing through the Internet and allied channels. (2) A priority attention should be paid to computer literacy to enhance sound use of digital devices.