PACKAGING AS A COMPETITIVE TOOL IN MARKETING OF CONSUMER GOODS IN ABIA STATE (A CASE STUDY OF PZ CUSSONS NIG. PZ. ABA)

TABLE OF CONTENTS

Title page ﾿ i

Declaration ﾿

Certification ﾿

Dedication ﾿ iv

Acknowledgement ﾿ v

Table of content ﾿ vi

List of Tables ﾿ vii

Abstract ﾿ vii

CHAPTER ONE

Introduction

1.1 ﾿ Background Of The Study ﾿ 1

1.2 ﾿ Brief History Of The Company ﾿ 3

1.3 ﾿ Statement Or The Problem ﾿ 5

1.4 ﾿ Objectives Of The Study ﾿ 6

1.5 ﾿ Research Question ﾿ 7

1.6 ﾿ Research Hypothesis ﾿ 7

1.7 ﾿ Organization Of Study ﾿ 8

1.8 ﾿ Scope Of The Study ﾿ 9

1.9 ﾿ Limitations Of The Study ﾿ 10

1.10 ﾿ Definition Of Terms ﾿ 11

CHAPTER TWO

2.1 ﾿ Literature Review ﾿ 13

2.1 ﾿ Package Modification a Sales Tool ﾿ 16

2.2 ﾿ Importance Of Packaging As A Selling Tool ﾿ 24 

2.3 ﾿ Packaging Polices And Strategies ﾿ 29

2.4 ﾿ Basic Packaging Functions ﾿ 30

CHAPTER THREE

Methodology

3.1 ﾿ Research Design ﾿ 34

3.2 ﾿ Area Of The Study ﾿ 35

3.3 ﾿ Population Of The Study ﾿ 36

3.4 ﾿ Determination Of Sample Size ﾿ 36

3.5 ﾿ Method Of Data Collection ﾿ 37

3.6 ﾿ Sampling Technique ﾿ 38

3.7 ﾿ Data Analysis ﾿ 39

3.8 ﾿ Validity ﾿ 40

3.9 ﾿ Reliability ﾿ 41

CHAPTER FOUR

Data Presentation And Analysis

4.0 ﾿ Data Presentation ﾿ 42

4.1 ﾿ Distribution And Return Of Questionnaire ﾿ 42

4.2 ﾿ distribution on educational background and background

of respondents ﾿ 43

4.3 ﾿ Distribution On Work Experience ﾿ 44

4.4 ﾿ Distribution On Effects Of Packaging As A Sales Tool ﾿ 45

4.5 ﾿ Does failure in manufacturing firms to satisfy their customers

  ﾿ Come as a result of poor packaging ﾿ 46

4.6 ﾿ Distribution On Neglect Of Sales Promotion ﾿ 47

4.7 ﾿ Distribution on addressing problems of low packaging 

Performance ﾿ 48

4.8 ﾿ Distribution on the role of packaging ﾿ 49

4.9 ﾿ Distribution on the sales performance of sales people ﾿ 50

4.10 ﾿ Distribution on customer attitude ﾿ 51

4.11 ﾿ Distribution on performance increase ﾿ 51

4.12 ﾿ Distribution as a result of increase performance ﾿ 52

4.13 ﾿ Test of hypothesis ﾿ 53

CHAPTER FIVE

Summary, Conclusion and Recommendation

5.1 ﾿ Summary ﾿ 60

5.2 ﾿ Conclusion ﾿ 61

5.3 ﾿ Recommendations ﾿ 62

NO References OR MISSING REFERENCES