Nature And Extent Of Food Environment (Food Advertisement) Within The Premises Of Michael Okpara University Of Agriculture, Umudike:- Igboamagh Onuoha C

ABSTRACT

The study of nature and extent of food advertisement, focused on the promotion of unhealthy food options in Michael Okpara University Of Agriculture. These studies have shown that food advertisement typically targets specific areas, such as Hostel shops, Computer Village, Secretariat, etc. Moreover, the majority of food advertisements tend to promote unhealthy food options, such as sugary beverages, fast food, and high-calorie snacks, contributing to poor dietary choices and negative health outcomes. The findings shows that 60% of the size of advertisements are small  and 95% of advertisements shows unhealthy food options. In availability of healthy foods it shows that Michael Okpara University of Agriculture has low availability of healthy foods ( for example, in fresh vegetables 55% of retail shops has no fresh vegetables) and in affordability of healthy foods, it shows that Michael Okpara University Of Agriculture have low affordability of healthy foods (for example, 90.5% of baked goods(unhealthy foods)has low price ). The sum of availability shows that there’s is high availability of unhealthy food options ( Mean±SD 8.74±4.09 ). In conclusion appropriate health authorities should take note and create awareness where healthy food options will be advertised and also target policies and interventions to where campus administrators, policymakers, and advertising agencies promote healthier eating environments, healthier dietary choices, to facilitate student well-being.