International Market Entry Strategy and Export Performance of Quoted Agricultural Firms in Nigeria:- Benson, Anietie U

ABSTRACT

This study examines the effect of international marketing entry strategies using (exporting, franchising, joint venture and partnership) as dimensions and export performance (export sales growth and export profitability growth) as indices. The population of the study consists of all quoted agricultural firm in the Nigerian Stock Exchange with exception of ELLAK LAKE, from where a sample size of 282 was determine using Krejoice and Morgan table. Survey research method was applied using structured questionnaire and 5-point Likert Scale was adopted for this study. The statistical tool used in analyzing data was the simple regression analysis to show the strength of each variable. The results shows that partnership strategy have significant effect on export performance. The study concluded that using more entry strategies can help increase export performance. The study recommend that the listed firms should strengthen their own research & development institution as a means of seeking for the best entry choice and the firm’s management to evaluate the factors to consider when choosing an entry strategy thoroughly so as to make sure they know the market very well and that the management to evaluate the factor influencing the choice of market entry modes. This is to ensure that they choose the best mode.