INFLUENCE OF FRANCHISING IN HOSPITALITY INDUSTRIES IN UYO METROPOLIS, AKWA IBOM STATE

ABSTRACT 

This study was carried out to know the influence of franchising in hospitality industries in Uyo metropolis, Akwa Ibom State. Two hospitality establishment, Le Meridien Ibom Hotel and Golf Resort and Plethora Hotel were selected. The main objective of this research was to determine the influence of franchising in hospitality industries in the South South of which the researcher narrowed it down to Uyo metropolis. The technique used was survey design, of which 660 staff of the two hotels was the population for the study, sample size was determined using Taro Yamane’s Method and 249 respondents made up of senior and junior management staff who were selected randomly for this research. Questionnaire was structured analyzed using percentage and regression. Percentage analyses the socio economic characteristics of the respondent as well as research question while regression was used to analyse the hypothesis. The result showed that franchising has an significant influence on hospitality industries in Uyo metropolis. Conclusion were drawn and the researcher recommended amongst other things that government should intense advertisement about the benefit of franchising and also be included as marketing strategy in academic curriculum. 

TABLE OF CONTENTS

Title ﾿ i

Certification ﾿ ii

Approval Page ﾿ iii

Dedication ﾿ iv

Acknowledgement ﾿ v

Table of Contents ﾿ vi

List of Tables ﾿ vii

Abstract ﾿ viii

CHAPTER ONE

1.0 ﾿ Introduction ﾿ 1

1.1 ﾿ Background of the Study ﾿ 1

1.2 ﾿ Statement of Problem ﾿ 3

1.3 ﾿ Objectives of the Study ﾿ 4

1.4 ﾿ Research Questions ﾿ 5

1.5 ﾿ Research Hypotheses ﾿ 5

1.6 ﾿ Scope of Study ﾿ 5

1.7 ﾿ Significance of Study ﾿ 5

CHAPTER TWO

2.0 ﾿ Reviewed of Related Literature  ﾿ 6

2.1 ﾿ Conceptual framework ﾿ 6

2.1.1 ﾿ Franchising ﾿ 6

2.1.2 ﾿ History Of Franchising ﾿ 8

2.1.3 ﾿ The Spread Of Franchising ﾿ 11

2.1.4 ﾿ Types Of Franchise ﾿ 12

2.1.5 ﾿ The Advantages Of Franchising ﾿ 13

2.1.6 ﾿ The Disadvantages Of Franchising ﾿ 14

2.1.6.1 ﾿ Costs Of Franchising ﾿ 14

2.1.6.2 ﾿ Funding The Franchise ﾿ 15

2.1.6.3 Other Disadvantages ﾿ 15

2.1.6.4 Factors Influencing Franchising In Nigeria ﾿ 17

2.1.6.5 ﾿ Government Regulation In Franchising ﾿ 18

2.1.6.5 Controversies over Franchising ﾿ 20 

2.1.6.6 Franchising Goes International ﾿ 21

2.1.7 ﾿ The Future of Franchising ﾿ 23

2.2 ﾿ Theoretical Literature ﾿ 23

2.2.1. ﾿ Franchising in Nigeria ﾿ 25

2.3 ﾿ Review of Related Empirical Studies ﾿ 27

2.4 ﾿ Summary ﾿ 28

CHAPTER THREE

3.0 ﾿ RESEARCH METHODOLOGY ﾿ 30

3.1 ﾿ Research Design ﾿ 30

3.2 ﾿ Area of Study ﾿ 31

3.3 ﾿ Sources of Data ﾿ 31

3.3.1 ﾿ Primary Source of Data ﾿ 31

3.3.2 ﾿ Secondary Source of Data ﾿ 31

3.4 ﾿ The population of study ﾿ 31

3.5 ﾿ Sample and sampling techniques ﾿ 31

3.5.1 ﾿ Sample size ﾿ 32

3.6 ﾿ Instrument for Data Collection ﾿ 32

3.8 ﾿ Techniques for Data Collection ﾿ 33

3.9 ﾿ Validity and Reliability of sampling instrument ﾿ 33

3.10 ﾿ Data analysis technique ﾿ 34

CHAPTER FOUR

4.0 ﾿ PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA ﾿ 36

4.1 ﾿ Introduction ﾿ 36

CHAPTER FIVE

5.1 ﾿ Summary of Finding ﾿ 46

5.2 ﾿ Limitation of Study ﾿ 46

5.3 ﾿ Conclusion ﾿ 46

5.4 ﾿ Recommendation ﾿ 47

References ﾿ 48

Appendix ﾿

LIST OF TABLES 

Table 4.1: ﾿ Frequency distribution of staff according to gender, age, marital status 

and education qualification. ﾿ 37

Table 4.2: ﾿ Do you think franchising is one of the strategies in hospitality ﾿ 38

Table 4.3 ﾿ Research question: 2 Does franchising have Influence in hospitality 

industries ﾿ 39

Table 4.4:  ﾿ Do you think franchising do lead to high level of patronage? ﾿ 39

Table 4.5: ﾿ What the level of acceptability of franchise in hospitality industries ﾿ 40

Table 4.6: ﾿ What are the factor influencing acceptances of franchise in 

hospitality industries?  ﾿ 41

Table 4.7: ﾿ People in Uyo do not know much about franchised industries ﾿ 41