IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE

ABSTRACT

These research project examine the impact of salesforce welfare on marketing productivity of selected private firms, using Udeagbala Industries and Roses Garment, both in Aba as a reference. The methodology was primarily qualitative and involved use of motivational models and conflict theory of Dahrendory were use as the theoretical framework. The theory presupposed social changes as an inevitable outcome of activities of societal elements, typified in the contrasting positions of the management and employees that could retard motivation and employee performance. The data collected were analyzed tabulated and presented using pearson correlation method at 0.01 significant level of population sample of n=240 from case study organization. The major finding shows that data revealed general awareness about welfare among the salesperson’s and ability to identify the elements of welfare. The working environment was poor, in terms of office accommodation and furniture, paucity of working materials, scarcely available monetary incentives and unreliable health and safety facilities, which altogether reduce morale (Job Satisfaction) and efficiency in job performance. In recommendation, pragmatic effects should be made to enhance salesforce job capabilities through training; to improve working condition of the salesforce and their general welfare in order to elicit job satisfaction and motivation for increased productivity.           

TABLE  OF CONTENTS

Title   Page ﾿

Declaration ﾿

Certification ﾿

Dedication

Acknowledgements ﾿

Table  of Contents ﾿

List  of Tables ﾿

IX

Abstract ﾿

CHAPTER ONE: INTRODUCTION

1.1        Background     to the  Study

1.2          Statement  of Problem                                                                                                         2

1.3         Objectives   of the  Study                                                                                                    3

 l.4 ﾿ Research Questions                                                                                                             3

1.5         Research Hypotheses                                                                                                             4

1.6           Significant     of the  Study                                                                                                  

1.7        Scope of the  Study                                                                                                           

CHAPTER  TWO:  REVIEW OF RELATED  LITERATURE

2.1         Conceptual     Framework                                                                                                   

2.2 ﾿ Theoretical     Framework ﾿

CHAPTER THREE:  METHODOLOGY

3 .1            Research Design                                                                                                                                                                                                             

CHAPTER   FOUR:   DATA  ANALYSES  AND DISCUSSION   OF RESULTS

4.1         Data Analyses                                                                                                          

CHAPTER   FIVE:  SUMMARY,   CONCLUSION   AND RECOMMENDATIONS

Summary                                                                                                                           

Conclusion                                                                                                              

Recommendations                                                                                                   

REFERENCES                                                                                                                  

APPENDIX                                                                                                                        

Tables