Green Marketing As A Pro- Active Policy For Competitiveness Study Of Firms In The Beverage Industry In Nigeria

TABLE OF CONTENTS

Title Page - - - - - - - - - - i

Table of Contents - - - -- - - - - - ii

CHAPTER ONE

1.1 Background to the study- - -- - - - - - 1

1.2 Statement of problem- - - - - - - - 2

1.3 Objectives of the study- - -- - - - - - 3

1.4 The research Questions- - -- - - - - - 3

1.5 Research hypotheses- - -- - - - - - 4

1.6 Significant of the study- - -- - - - - - 4

1.7 Scope of the study- - -- - - - - - - 4

1.8 Limitations of the study- - -- - - - - - 5

1.9 Definition of Terms- - -- - - - - - 6

CHAPTER TWO

2.1 Conceptual Framework- - -- - - - - - 7

2.2 Green Marketing and Corporate Social Responsibility - - - 8

2.3 Green Marketing strategies- - -- - - - - - 9

2.4 Green Consumer behavior- - -- - - - - - 11

2.5 Beverage Marketing- - -- - - - - - - 12

2.6 Material Recycling in Green Marketing- - - - - - 12

2.7 Green marketing as a Competitive Tool - - - - - 13

2.8 Misconceptions of the Concept of Green Marketing - - - 14

2.9 Green Marketing in the Developing Economy (Nigeria) - - 15

2.10 Government Regulatory Policies and Green Marketing - - 16

SECTION THREE

3.1 Research Design- - -- - - - - - - 17

3.2 Area of study- - -- - - - - - - - 17

3.3 Sources of Data and Method of collection - - - - 17

3.4 population of the study- - -- - - - - - 18

3.5 sample procedure and sample size - - - - - - 18

3.6 Validity of the research instrument - - - - - 18

3.7 Reliability of the research instrument - - - - - 18

3.8 Method of Data analysis - - - - - - - 19

3.9 Model specification- - -- - - - - - - 19

REFERENCES