Evaluation Of The Distribution Strategies On Manufactured Goods (A Study Of Unliver Nigeria Plc,Aba Abia State):- Agomuo Nkechi I.

ABSTRACT

 Physical distribution and logistics management primarily focuses on making jroducts available to the buyers. It is on this background that the study investigate he evaluation of physical distribution strategies in enhancing efficient marketing n the manufactured goods industry. In the course of the study, a sample size of 155 was adopted from a population of 700. Questionnaires were used to collect irimary data which were analyzed using simply percentages while the hypotheses tated were tested using correlation. After the study, the research revealed that )hysical distribution strategies enhances marketing efficiencies in the study area. Vnd therefore, recommend that physical distribution and marketing logistics ;hould.be given adequate attention in the manufactured consumer’s goods industry