Effects Of Physical Environment On Customer Satisfaction In Financial Services Marketing (A Study Of Ecobank Plc. Umuahia, Abia State, Nigeria):- John Evans U

ABSTRACT

 Financial service marketing is one of the ways of enhancing customer satisfaction in the banking sector. It was in this background that the researcher investigated the effect of physical environment in influencing customer satisfaction in the banking sector. In carrying out the research, the researcher stated that the work will examine the socio-economic characteristics of the respondents in designing the physical environment; customers in the banking sector; to examine the effect of physical environment in effective and efficient customer delivery. The study made use of 110 sample size from a population of 150; which was computed through Yaro Yamen’s method. Questionnaire was used for data collection while the primary data collected was analyzed using simple percentages. Also, the null hypotheses stated were tested using multiple regression model. After the study, the researcher, concluded that physical environment influences efficient customer service delivery and customer satisfaction in the banking sector. And thus, recommended that