Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)

ABSTRACT

This research work tends to examine effects of adverting on the profitability of bank service marketing. During this research, Yaro Yamen's methodology was adopted using 200 as my population, 134 as sample size. The main objective of the study was to examine the effect of advertising on the profitability of bank service and marketing. However, the study also seeks to identify some specific objectives which includes; examine the socio-economic characteristics of respondents, corn pare respondents' perceptions between advertised and non-advertised products. This research was carried out using primary and secondary data; primary were data obtained using questionnaires administered to respondent, while secondary sources were peroxide by advertising and its impact on corporate profitability for ten years. Advertising determine consumers' preference and not price. Based on these findings and conclusion drawn, the researcher suggest that advertising is a veritable tool in bank service marketing.