Effect Of Pricing Strategies On Marketing Performance (A Study MTN):- Ogundare Emmanuel G

ABSTRACT

This Research work focused 011 the pricing strategies and marketing performance of MTN in

l /muahia, Ahia State. Pricing strategies is how a firm plans to xet to where ii waJl/s tow>

through pricing strategies. An industry's survival and pr<?fitahility depend,· upon it pricing

decision, thus price i., !he only elemenl in the marketing mix thal proclm:es revenue and thus

ensures profit ability. ]here are different types of pricing strategies such as penetrating

pril'inx. skimmin>: pricinx, c.:ompelitive pricing. The prvhlem that stringatecl this study is the

knowledge gap that is. it look as ijsmall scale manufacturing firms are not aware that setting

their prices rixh1 impm:t posi/Jvely 011 pndit performam:e !hi~ study advpted des,.:riplil-'t!

design which inmfre.,· 1he use of questionnaire and inlen·ic.'l4· whic.·h were used to generate

data from the respondent. The convenient and judgmental sampling methods were used to

determine the sample size of MTN management and staff in f lmuahia, Ahia State. Hypothesis

. were analyzed using correlation co-efficient statistical tool, the de.,'-:riplive slafi.,/Jc.· ... were

used to presem the data. Based. on findings and rec:ommendatums of this work skimming,

penetrating and competitive pricing strategies should be properly implemented hy

automobile dealers in order lo record success in the irulustry. The impa£.'I <!f pricm~

stratexies c.:t1111111t he over emphasi:eJ. In conclusion it is importunl lhul (.lltlomohile dealers

should be conscious of !heir price tax over their product in order lo record heller

profitability.