Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State

ABSTRACT

This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of cosmetic packaging and how it influence consumer to buy more. This work covers five chapters, chapter one deals with the introduction, background of the study, statement of problem. objectives of the study. research question, statement of hypotheses, delimitation, limitation, the importance of the study etc. chapter two originated with a literature review which talks about various approaches to the definition of packaging, the role of packaging in marketing, an overview of packaging, global trend inn packaging, packaging of cosmetic etc. chapter three deals with the research design, area of study, population of study, determination of sample size, sample technique, method of collecting data, source of data, analysis of data etc. chapter four explained the presentation, interpretation and analysis of data while chapter five is all about summary of findings, conclusion and recommendation and bibliography.