EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)

Authors: MGBENWELU CHIDI MICHAEL REG NO: MOUAU/09/14648 | Marketing Projects 74 pages 12,599 words

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ABSTRACT

This project work is done to know the effects of corporate Social responsibilities on profit performance by PZ and Unilever Nigeria Plc and how the provision of these social responsibilities to the environment would enhance productivity and sustainability of the firm. It looks at all forms of potential responsibilities that can be carried out and the actual responsibilities that are carried out by these companies in fulfilling their social obligations to the society.


Table of contents

Title page ﾿ i

Certification ﾿ ii

Declaration ﾿ iii

Dedication ﾿ iv

Acknowledgment ﾿ v

Table of contents ﾿ vi

List of tables ﾿ ix

Abstract ﾿ x


CHAPTER ONE

1.1 ﾿ Background of the study ﾿ 1

1.2 ﾿ statement of problem ﾿ 4

1.3 ﾿ objectives of the study ﾿ 6

1.4 ﾿ research question ﾿ 6

1.5 ﾿ significance of the study ﾿ 7

1.6 ﾿ research hypothesis null hypothesis ﾿ 8

1.7 ﾿ scope of the study ﾿ 8

1.8 ﾿ limitation of the study ﾿ 8

CHAPTER TWO

2.1 ﾿ literature review ﾿ 10

2.2 ﾿ An overview of the concept “responsibility” ﾿ 13

2.3 ﾿ Corporate social responsibilities of organizations to their respective stakeholders ﾿ 16

2.4 ﾿ The need for corporate social responsibility ﾿ 21

2.5 ﾿ Corporate social responsibility as a business survival strategy ﾿ 25

2.6 ﾿ The issue of corporate social responsibility ﾿ 28

2.7 ﾿ The extent of corporate social responsibility in nigeria. ﾿ 32

2.7 ﾿ The corporate social responsibility controversy ﾿ 33

CHAPTER THREE

3.1 ﾿ Research design ﾿ 38

3.2 ﾿ Area of the study ﾿ 38

3.3 ﾿ Population of the study ﾿ 39

3.4 ﾿ Determination of sample size ﾿ 40

3.5 ﾿ Methods of data collection ﾿ 41

3.6 ﾿ Sampling technique ﾿ 42

3.7 ﾿ Data analysis ﾿ 42

3.8 ﾿ Validity and reliability of methods of investigation ﾿ 43

CHAPTER FOUR

4.1 ﾿ Analysis of data ﾿ 44

4.2 ﾿ Testing of hypothesis ﾿ 49

CHAPTER FIVE

5.1 ﾿ Summary of findings ﾿ 53

5.2 ﾿ Conclusion ﾿ 54

5.3 ﾿ Recommendation ﾿ 55

References ﾿ 57

Appendix ﾿ 60


List of tables

Table 4.1.1 In response to company’s perception of customers

Table 4.1.2 In response to company’s aim of production

Table 4.1.3 The employees being held at a high esteem in the company

Table 4.1.4 Provision of healthy workings conditions

Table 4.1.5 Benefits being paid to the employees

Table 4.1.6 Provision of health clinic and transportation

Table 4.1.7 Benefits are being paid to the employees


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