Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C

ABSTRACT

This research work tends to examine the determinants of customer loyalty among household purchases from grocery stores in Abia State. The main objective of the study was to ascertain the determinants of grocery stores loyalty among household in urban area of Abia State .This research work was carried out using primary data, it was collected through administered respondents. The researcher also used multiple regression as the model out carry out the analysis and the statistical tool used was simple descriptive statistics. This research work covers grocery stores in the urban area of Abia state only as the population. The research study was conducted in Abia state of Nigeria which was created on 27th august, 1991 out of the old Imo State. The researcher found out that grocery stores renders good services than that of the open market were one purchase goods and services in bulk based on the findings the researcher recommends that the operators of grocery store should center on providing services required by customers, they make available goods and services at affordable prices.