Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State
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ABSTRACT
The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there is an increasing application of digital mechanism in trade transition and a reduction in trade barriers which makes it relatively easy for multinational organization to compete in several market and economics hence on Nigeria consumer has access to several products (wine) from around the would and his/her perception of the product determine the one that, will direct his/her patron age.
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APA
OBINNA, J. (2021). Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State. Michael Okpara University of Agriculture. Retrieved June 8, 2026, from http://repository.mouau.edu.ng/works/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2
MLA
OBINNA, JONAH. "Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State." Michael Okpara University of Agriculture, 5 Oct. 2021, http://repository.mouau.edu.ng/works/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2. Accessed June 8, 2026.
Chicago
OBINNA, JONAH. "Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State." Michael Okpara University of Agriculture (2021). Accessed June 8, 2026. http://repository.mouau.edu.ng/works/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2