Analysis Of Distribution And Performance Of Oil Marketers In Abia State, Nigeria (A Study Of Oando And Conoil, Aba)

ABSTRACT

This research was an intensive analysis of distribution and performance of oil marketers in Oando and Conoil Aba, Abia State, Nigeria. The study was carried out to examine socio-economic characteristics of distributors, ascertain the distributor channel market structure, ascertain pricing /spatial efficiency in the marketing of the product. A sample size of 52 was adopted from a population of 60 distributors. A well structured questionnaire was used to collect data for the study which wer1 later analyzed using simple percentage and simple regression model. The study concluded that the solution to distribution challenges especially petroleum scarcity will enhance efficient marketing. Thus, the study recommended the availability of petroleum products in Aba, Abia State, Nigeria.