Acceptability Rate Of E-Marketing Practices And Environmental Problems In The Selected Rural Areas Of Abia State Nigeria

ABSTRACT 

The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price, e-payment, e-display an environmental problems. The study adopted simple random sampling techniques. 134 questionnaire were distributed to the respondent is the same selected rural areas in Abia. Descriptive survey method was adopted. It was discovered that factor such as level of income, poor network coverage, power supply contributed to the slow rate of e-marketing in rural areas. It is recommended that rural dweller should be well educated on the practice of e-marketing and its important.

TABLE OF CONTENTS

Title ﾿ Page 

Title Page ﾿ i

Declaration ﾿ ii

Certification ﾿ iii

Dedication ﾿ iv

Acknowledgement ﾿ v

Table of Contents ﾿ vi

List of Tables ﾿ ix

List of Figures ﾿ x

Abstract ﾿ xi

CHAPTER ONE

INTRODUCTION

1.1 ﾿ Background To The Study ﾿ 1

1.2 ﾿ Statement Of The Problem ﾿ 2

1.3 ﾿ Objectives of The Study ﾿ 3

1.4 ﾿ Research Question ﾿ 3

1.5 ﾿ Research Hypotheses ﾿ 4

1.6 ﾿ Significance Of The Study: ﾿ 4

1.7 ﾿ Scope Of The Study ﾿ 5

1.8 ﾿ Assumptions Of The Study ﾿ 5

1.9 ﾿ Limitations of The Study ﾿ 6

1.10 ﾿ Operational Definition of Terms ﾿ 6

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 ﾿ Overview of E-Marketing ﾿ 8

2.1.1 ﾿ Benefits of E-Marketing ﾿ 9

2.2 ﾿ Components of E-Marketing ﾿ 10

2.2.1 ﾿ E-Payment ﾿ 10

2.2.2 ﾿ E-Pricing ﾿ 11

2.2.3 ﾿ E-Purchasing/Sourcing ﾿ 12

2.2.4 ﾿ E-Display ﾿ 12

2.3 ﾿ Acceptance Rate of E-Marketing ﾿ 12

2.4 ﾿ Overcoming E-Marketing Obstacles ﾿ 14

2. 5 ﾿ Theoretical Framework ﾿ 15

2.6 ﾿ Empirical Study ﾿ 16

2.7 ﾿ Appraisal of Technology Based Business In Nigeria. ﾿ 18

2.8 ﾿ Summary of the Review ﾿ 20

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 ﾿ Research Design ﾿ 22

3.2 ﾿ Study Area ﾿ 22

3.3 ﾿ Research Population ﾿ 22

3.4 ﾿ Sampling Plan ﾿ 22

3.5 ﾿ Sample size ﾿ 23

3.6 ﾿ Method of Data Collection ﾿ 23

3.6.1 ﾿ Instrument ﾿ 24

3.6.2 ﾿ Type of Data ﾿ 24

3.7 ﾿ Method of Data Analysis ﾿ 24

3.8 ﾿ Model Specification ﾿ 24

3.9 ﾿ Validity ﾿ 25

3.10 ﾿ Reliability ﾿ 25

3.11 ﾿ Method for Test of Hypotheses ﾿ 25

CHAPTER FOUR

4.0 ﾿ DATA PRESENTATION AND ANALYSIS ﾿ 27

4.2 ﾿ Test of Hypothesis ﾿ 32

CHAPTER FIVE 

5.0 ﾿ SUMMARY CONCLUSION AND RECOMMENDATION ﾿ 37

5.1 ﾿ Summary ﾿ 37

5.2 ﾿ Conclusion ﾿ 37

5.3 ﾿ Recommendations ﾿ 38

References